Amazon is gearing up to take the lead in voice commerce By: MarketWatch July 14, 2017 at 10:49 AM EDT With its Prime Day focus on Alexa devices, Amazon has positioned itself to beat the competition in voice commerce. Read More >> Related Stocks: Alphabet-A Amazon.com Costco Wholesale Kroger Co Procter & Gamble Wal-Mart Stores, Inc. Whole Foods Market