Sponsorship spending to hit $66 billion worldwide, but most firms don't know if it really works
September 25, 2018 at 12:03 PM EDT
Money spent on deals is set to rise 4.9 percent this year, with most of the cash going on sports, according to data by the World Advertising Research Center (WARC). However, only 19 percent of sponsorship professionals say they can measure return on investment.