Marketers are spending more on technology and less on people
November 08, 2018 at 10:20 AM EST
Marketing technology (or "martech") will take 29 percent of expenditure in 2018, compared to 22 percent in 2017, while staff costs will account for 24 percent of budgets, down from 27 percent last year, according to Gartner's CMO Spend Survey 2018-2019 published Thursday.