'Amazon is a threat' but Ikea's digital chief says she has a plan
March 21, 2019 at 09:01 AM EDT
The intersection of the physical and digital worlds are still to be defined, according to Ikea Group's digital director Barbara Martin Coppola. "The innovation and the customer focus and who's going to be serving the customer better in a in a magical way and in a convenient way is still up there," she told CNBC.