EDMONTON, AB, April 23, 2026 /24-7PressRelease/ -- A globally recognized attraction built around perception, illusion, and interactive design is coming to West Edmonton Mall. Museum of Illusions will open its first Alberta location on May 15, offering visitors a highly visual, immersive experience that blends science, art, and entertainment.
Located in Phase 3 of West Edmonton Mall, near Cineplex, the attraction sits within one of the mall's primary entertainment hubs, placing it among some of its most visited destinations and further strengthening its role as a centre for experience-driven attractions.
With more than 60 locations worldwide, Museum of Illusions has become the largest chain of privately held museums of its kind, attracting millions of visitors annually with exhibits that explore how the human brain interprets reality.
Visitors to the Edmonton location will encounter a range of interactive installations, including the Infinity Room, which creates the illusion of endless space through mirrored reflections, and the Ames Room, where perspective dramatically alters how people appear in size. The exhibits combine education and entertainment—often referred to as "edutainment"—to create a playful, engaging experience.
"This is one of those rare attractions where you don't just look—you participate," said Dino Ganic, General Manager of Museum of Illusions Edmonton. "It's designed to surprise you, challenge what you think you're seeing, and leave you with something memorable to share."
Kim Schaefer, CEO of Museum of Illusions, added: "Each installation invites guests to experience the unexpected—where what you see often isn't what it seems. We encourage visitors to fully engage with the exhibits, explore, and capture the fun through photos."
The Edmonton opening will be celebrated with a special preview event on May 14, ahead of the public opening on May 15.
Media preview opportunities are available on May 14. Members of the media are invited to contact the team to inquire about attendance.
Tickets and additional information are available at moiedmonton.com.
Museum of Illusions is a global leader in immersive "edutainment," offering interactive exhibits that blend science, art, and psychology to challenge perception and inspire curiosity. Founded in Zagreb, Croatia in 2015, the brand has expanded to more than 60 locations worldwide, becoming the largest chain of privately held museums of its kind.
Each location features a collection of interactive installations designed to create engaging, hands-on experiences that entertain while exploring how the human brain interprets reality. Museum of Illusions welcomes visitors of all ages to discover a world where nothing is quite as it seems.
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