Diana Nicoras, a fashion entrepreneur working across the U.S. and Europe, is calling for a more patient, intentional approach to building brands, careers, and creative work.
NEW YORK, NY / ACCESS Newswire / February 5, 2026 / Diana Nicoras, Founder and Creative Director of the leather-focused fashion brand ANAIDD, is raising awareness around the importance of long-term thinking, balance, and sustainability in the fashion industry and modern entrepreneurship.
Having started her career at age 12 and spent years inside the global fashion system, Nicoras believes the industry-and business culture more broadly-often prioritizes speed over substance. She is advocating for a shift toward consistency, craftsmanship, and personal well-being as core drivers of lasting success.
"Success is not about short-term recognition," Nicoras says. "It's about building something meaningful and long-lasting while staying true to your vision."
Why This Matters Now
The fashion industry produces an estimated 92 million tons of textile waste each year, according to the United Nations Environment Programme. Fast production cycles and constant trend turnover contribute heavily to environmental strain and creative burnout. At the same time, studies show that over 60% of creative professionals report chronic stress or burnout, driven by pressure to move faster and produce more.
Nicoras argues that these outcomes are connected.
"When everything is rushed, quality suffers-both in the product and in the people creating it," she says. "Patience is not a weakness. It's a strategy."
Lessons from an Early Start
Growing up in Romania and entering fashion media at a young age through Fashion TV, Nicoras was exposed early to the realities behind the industry's polished surface. International travel, competitions, and high expectations became normal before her teenage years.
"Starting young in a competitive, international industry forced me to develop resilience and discipline," she says. "It taught me that growth has to be managed carefully."
Those lessons now inform her leadership at ANAIDD, a brand founded in 2025 and known for its focus on leather craftsmanship and thoughtful design. While the brand has been worn by Victoria's Secret models and other notable names, Nicoras remains focused on process rather than hype.
"I measure success by consistency and the quality of what I build over time," she says.
Advocating for Balance and Sustainable Growth
Beyond production cycles, Nicoras is also advocating for balance as a professional standard. Research from the World Health Organization recognizes burnout as an occupational phenomenon, linked to reduced effectiveness and long-term health risks.
"Personal well-being creates clarity," Nicoras says. "When you ignore it, decision-making suffers."
She encourages creatives and entrepreneurs to define success on their own terms, build realistic timelines, and allow space for learning and adjustment.
"One of my biggest lessons was learning when to step back and trust timing instead of forcing outcomes," she adds.
What Individuals Can Do
Nicoras emphasizes that change does not require sweeping industry reform to begin. It starts with individual choices.
Buy fewer, better-made pieces and keep them longer
Support brands that prioritize craftsmanship and transparency
Build careers with clear long-term goals instead of chasing quick wins
Protect personal well-being through routine, discipline, and balance
"Everyone can slow down their own process," she says. "That's where real impact starts."
Looking Ahead
Through her work and public voice, Nicoras aims to normalize patience, authenticity, and sustainability as markers of leadership-not exceptions.
"Consistency, adaptability, and attention to detail matter," she says. "But so does knowing when not to rush."
About Long-Term Thinking in Fashion
Long-term thinking in fashion emphasizes durability, craftsmanship, responsible production, and sustainable career paths. It challenges fast-fashion cycles by focusing on quality over quantity, reducing waste, and supporting healthier creative ecosystems for designers, makers, and consumers alike.
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SOURCE: Diana Nicoras
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