World’s Largest Pilates Brand Announces its Plans for Further Expansion in Southeast Asia

Club Pilates, the largest Pilates brand globally, announced today it has signed a Master Franchise Agreement in Thailand, with a commitment to open 20 studios in Bangkok, the municipality and Chonburi Province. The agreement marks the brand’s 22nd international market for Club Pilates, with the first studio in Thailand planned to open in Bangkok next spring.

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Thanayous Kositsakul (left), Varissara Kositsakul (center), Bob Kaufman (right)

The agreement has been signed with Me In Motion Co., Ltd., led by CEO Thanayous Kositsakul, a seasoned business leader with more than three decades of experience operating Toyota dealerships, and his wife Varissara Kositsakul. Together, they have extensive experience owning and operating international retail and franchise businesses in Thailand. In addition to their decades of experience with Toyota in Thailand, they also bring a strong background in the fitness and golf apparel sectors through their former company, TAFF Co., Ltd., which distributed leading global brands such as Callaway Golf, Taylormade, Cobra-Puma Golf, Acushnet, Adidas, and Billabong. Their company, Me In Motion, operates as a diversified lifestyle and wellness business, with deep expertise in brand development, retail, and consumer engagement.

“Thailand has always been a strong, trend-setting market, and Pilates is on the rise here. Now is the right time to launch Club Pilates in Bangkok,” said Bob Kaufman, President of International at Xponential Fitness. “Thanayous and Varissara have a proven track record of building multiple global brands in Thailand. Their passion for the fitness & wellness lifestyle makes them the perfect team to lead the Club Pilates expansion in Thailand.”

“Pilates is perfectly aligned with the wellness and lifestyle trends we are seeing in Thailand, and Club Pilates is the gold standard in the industry,” said Thanayous Kositsakul, CEO of Me In Motion Co., Ltd. “Our team has successfully launched multiple international brands in Thailand, and we’re excited to now bring Club Pilates’ inclusive, premium fitness experience to our local communities.”

Club Pilates continues to expand rapidly worldwide, fueled by the rising global demand for Pilates as a low-impact, full-body workout that supports strength, flexibility, and longevity. The brand now has 475 open locations outside of the U.S. and Canada across Europe, Asia-Pacific, and Latin America, and is uniquely positioned to meet this demand on its mission to make Pilates more accessible, approachable, and welcoming to everyone, with high-quality instruction, state-of-the-art equipment, and an inclusive community atmosphere.

For more information about Club Pilates and franchise opportunities, please visit www.clubpilates.com.

ABOUT CLUB PILATES

Founded in 2007, Club Pilates is the largest Pilates brand by number of studios, designed with the vision of making Pilates more accessible, approachable and welcoming to everyone. Based in Irvine, CA, Club Pilates has appeared in both Entrepreneur Magazine's Franchise 500 and Fastest-Growing Franchises nine years running, and Inc. Magazine's Inc. 5000 lists multiple times. Club Pilates offers extensive training certification for its instructors. Its 500-hour training program includes instruction on Pilates, barre, Triggerpoint, and TRX Suspension Trainers. Club Pilates is headquartered in Irvine, CA, and backed by Xponential Fitness, a leading curator of globally & nationally recognized boutique health and wellness brands. To learn more about Club Pilates, visit https://www.clubpilates.com.

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“Thailand has always been a strong, trend-setting market, and Pilates is on the rise here. Now is the right time to launch Club Pilates in Bangkok,” said Bob Kaufman, President of International at Xponential Fitness.