Decadent eggnog will be featured in social media contest, regional pop-up

The holiday season is a time of giving and sharing – lovely ideas, both, but it’s also a time of decorating and hosting and wrapping and cooking and all those other -ings. With all the hard work it takes to make the holidays a special time for your family, you deserve to spend a little time on yourself. This season, Promised Land^® Dairy, the maker of rich and creamy premium milks, invites you to be a little greedy by indulging in its decadent Old-Fashioned Eggnog.

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When the holiday hustle takes over, Promised Land® Dairy's Old-Fashioned Eggnog invites you to take a break and savor the season.

This limited-time product will be available at select grocers throughout the holiday season and comes in a convenient 32 oz. size, the perfect amount to keep for yourself – when it comes to Promised Land^® Old-Fashioned Eggnog, we encourage you to put your name on the “naughty” list.

“Promised Land^® Dairy takes pride in offering rich, creamy and indulgent flavored milks year-round with our absolutely delicious Midnight Chocolate and Very Berry Strawberry milks, but there is no denying that Old-Fashioned Eggnog is a fan favorite. We’re thrilled to bring it back for another holiday season,” said Flavia Panza, chief marketing officer for LALA U.S., which owns Promised Land^® Dairy. “When the holiday hustle takes over, Old-Fashioned Eggnog invites you to take a break and savor the season.”

Those lucky shoppers who find themselves in Texas during the holiday season can visit the festive Ice Village event at Houston’s Rice Village, where Promised Land^® Dairy will show visitors that it can be nice to be naughty. Bow-tie clad servers will help visitors sample the rich and creamy eggnog and give them a chance to join the “naughty” list by accepting a free product coupon for themselves or to be nice and pass it on to the next person. The more people on the “nice” list, the greater the prizes! Whether they choose to be naughty or nice, shoppers then have a fun photo op moment where they pull a golden lever and add their names to the “naughty” or “nice” list. The festive and fun activation will be in Houston Dec. 12-14.

No worries if you’re not in Houston – Promised Land^® Dairy will encourage shoppers everywhere to share their love of eggnog through a naughty and nice-themed giveaway throughout the holiday season. Those choosing to declare themselves on the “naughty” list on social media will get one entry into the online contest, while those who put themselves on the “nice” list will instead give three entries to the people they tag. Prizes include everything from coupons, Santa hats and custom glassware to YETI coolers, mini-fridges and more.

Find more information on Promised Land^® Dairy Old-Fashioned Eggnog, including where to find this indulgent treat in your state, at PromisedLandDairy.com.

About Promised Land^® Dairy

Founded in Floresville, Texas, in 1987, Promised Land^® Dairy has been producing your favorite flavored milk for more than 30 years. Thanks to the Promised Land^® difference, you can always expect a richer, creamier, more indulgent sipping experience. Enjoying is easy - Just Pour. Love. Repeat!™ To learn more about Promised Land^® products and where to purchase, visit www.promisedlanddairy.com.

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