Venu Holding Corporation (“VENU” or the “Company”) (NYSE American: VENU), owner, operator, and builder of upscale live music venues and premium hospitality destinations, in partnership with The City of El Paso, today marked a historic milestone with the Official Groundbreaking Ceremony of the Sunset Amphitheater at El Paso powered by EIGHT Elite Light Beer, a world-class, 12,500-seat venue that will redefine the live entertainment landscape across the Southwest.

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Official Groundbreaking Ceremony of the Sunset Amphitheater at El Paso powered by EIGHT Elite Light Beer.

“This is a proud moment for El Paso and especially for our Northeast community. Sunset Amphitheater at El Paso will bring world-class artists, new jobs, and new visitors to our city, while giving local families a premier place to enjoy live entertainment close to home,” said Mayor Renard U. Johnson. “One of my top priorities as mayor is improving the quality of life for every El Pasoan, and this project delivers on that commitment. It shows what’s possible when a visionary private partner like VENU and a forward-thinking community work together to invest in both quality of life and economic opportunity. El Paso is ready to shine as the live entertainment capital of West Texas and the Borderplex region.”

“This is a big day. We've imagined it, we've talked about it, we've planned it, and now we're putting shovels in the ground,” said J.W. Roth Founder, Chairman, and CEO of VENU. “El Paso deserves a world-class entertainment destination that redefines live experiences, and that's exactly what we're building together. The city welcomed VENU from day one and we're all-in on creating something unforgettable here. We can't wait to pack this place with energy, music, and memories for decades to come.”

Held within the emerging Cohen Entertainment District, the groundbreaking ceremony drew civic leaders, project partners, media, and community members to celebrate the beginning of what will become one of the most advanced and luxurious amphitheaters in the country. The Sunset Amphitheater is projected to deliver more than $5.4 billion in economic impact in the first decade of operation, fueling job creation, tourism growth, and long-term cultural investment in the region.

Uniquely designed for year-round programming, the multi-configurational venue will feature a canopied roof structure, innovative wind walls, and radiant heating technology to provide optimal comfort and weather protection. VENU plans to program the venue with its omni-approach to programming, which aims to keep venues active and relevant year-round with residencies, theatrical productions, and original in-house shows above and beyond typical live concerts and private rentals.

Remarks were delivered by VENU senior leadership Terri Liebler, President of Growth and Strategy; and Will Hodgson, President of Venues alongside City of El Paso leaders, Mayor Renard Johnson and District 4 City Representative Cynthia Boyar Trejo. Together, they underscored the project’s transformative vision and El Paso’s emergence as a national destination for premier live events.

A Game-Changing Destination for the Southwest

The Sunset Amphitheater will feature ultra-luxe guest amenities, a multi-seasonal design, and state-of-the-art acoustics and technology. As part of the larger Cohen Entertainment District, the venue will serve as an anchor attraction, elevating El Paso’s position in the live event market while creating new opportunities for local businesses and residents.

View Renderings & Groundbreaking Assets

High-resolution renderings and downloadable event photography are available here: https://www.dropbox.com/scl/fo/ilaznavanlg821jzn1ynk/AFYsWRmD1Q1f1NS-i4XBqD0?rlkey=e4pggxtfj0rao4cxphsz3odgs&st=jnvsyluo&dl=0

About Venu Holding Corporation

Venu Holding Corporation ("VENU") (NYSE American: VENU) is a premier owner, developer, and operator of luxury, experience-driven entertainment destinations. Founded by Colorado Springs entrepreneur J.W. Roth, VENU has a portfolio of premium brands that includes Ford Amphitheater, Sunset Amphitheaters, Phil Long Music Hall, The Hall at Bourbon Brothers, Bourbon Brothers Smokehouse and Tavern, Aikman Owners Clubs, and Roth’s Sea & Steak. With venues operating and in development across Colorado, Georgia, Oklahoma, and Texas and a nationwide expansion underway, VENU is setting a new standard for live entertainment.

VENU has been recognized nationally by The Wall Street Journal, The New York Times, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents, NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, Aramark Sports + Entertainment, Tixr, Boston Common Golf, Niall Horan, and Dierks Bentley, VENU continues to shape the future of the entertainment landscape. For more information, visit VENU’s website, Instagram, LinkedIn, or X.

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