Headspace Launches Insurance-Covered Therapy Direct to Consumers, Unlocking Access for 90 Million Americans Nationwide

After a decade of providing therapy through employers and health plans, Headspace brings direct-to-consumer therapy live across all 50 states

The new offering blends clinical care, conversational AI, and self-care in one app for 24/7 mental health support

Headspace, the world’s most accessible and comprehensive mental health platform, today announced the launch of Therapy by Headspace, its direct-to-consumer therapy service, bringing affordable, evidence-based care to over 90 million Americans across all 50 states. After a decade of providing therapy through employers and health plans, the company is now making that same care available to consumers nationwide.

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Onboarding experience of Therapy by Headspace

A recent survey conducted by Headspace and YouGov reveals that 74% of adults aged 18-45 who are in or considering therapy face barriers preventing them from starting or continuing, with nearly half (47%) reporting cost as the top barrier. As a result, many turn to informal support systems like friends and family (50%) or AI chatbots (10%).¹ Therapy by Headspace addresses these barriers by providing:

• Affordable, insurance-covered therapy: Most members pay $0–$35 per session via Headspace’s in-network partnerships with over 45 national and regional insurance plans, such as Cigna, UnitedHealthcare, Optum, and Blue Cross Blue Shield. Over the coming months, the company plans to add additional in-network plans to its offering.
• Personalized, evidence-based care: 1:1 video sessions with licensed therapists trained in treating conditions like anxiety, trauma, mood disorders, and more using proven modalities like cognitive behavioral therapy, acceptance and commitment therapy, dialectical behavior therapy, and other evidence-based interventions. Whether someone is navigating depression, anxiety, relationship challenges, or other mental health concerns, Headspace therapists help people gain insight, build resilience, and feel more like themselves again. After as few as six weeks with Headspace, 72% of members report decreased anxiety symptoms and 75% report decreased depression symptoms.
• An ecosystem of support between sessions: New members receive three months of complimentary access to the full Headspace app—thousands of hours of meditations, sleep and stress exercises, and ongoing support from Ebb, an empathetic AI companion. Ebb offers real-time emotional support, personalized conversation, and content recommendations like meditations or breathing exercises from the Headspace library. Between therapy sessions, members can turn to Ebb for reflection and everyday support, creating a continuous ecosystem of care that extends beyond the therapy session.

“Our licensed clinicians help people through their darkest moments and help them rediscover hope and resilience they thought they'd lost. This work takes deep clinical expertise and human compassion, which our therapists bring to every session,” said Jenna Glover, PhD, chief clinical officer, Headspace. “Through hundreds of thousands of sessions delivered over the years, we've learned that when people have continuous support reinforcing their therapy work—through guided meditations, personalized exercises, and an AI companion that understands their specific challenges—they maintain momentum between sessions and see lasting results faster.”

Over the coming months, Headspace will roll out AI-driven assessments powered by Ebb and generate personalized care plans for each member. As needs evolve, members will stay engaged through real-time progress tracking, goal setting, and timely support from Ebb, which will connect them to the right type of support within Headspace’s ecosystem, whether therapy, guided courses, sleep content, or other skill-building exercises.

“Unlike other platforms that offer therapy in isolation, we’ve built an experience where your licensed therapist works hand-in-hand with empathetic AI support and a robust library of content that's available 24/7,” said Tom Pickett, CEO of Headspace. “Our goal is to be the companion people trust not only as a therapy provider, but also as a guide through every challenge and milestone in their mental health journey. The future of care isn't about choosing between human therapists and AI—it's about seamlessly blending both to deliver better outcomes.”

¹Headspace commissioned YouGov Plc to conduct the survey. All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,172 adults, of whom 882 are 18-45, with 662 in/considering therapy. Fieldwork was undertaken between 27th - 29th May 2025. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).

FAQ

How do I sign up?

Getting started is simple. Visit headspace.com/online-therapy to check your coverage and schedule your first session. In the Headspace app, you can tap on the “Care” tab to see scheduled or upcoming appointments and modify them as needed. If you don’t see the Care tab, therapy may not be available under your current plan or location. Today, Therapy by Headspace is available for adults age 18 and older in the U.S.

What if my insurance doesn’t cover it?

If your insurance doesn’t cover Therapy by Headspace, you have the option to pay out-of-pocket at $149 per session. Headspace is in-network with many leading national and regional insurance plans, and continuing to expand over time. You may also have access to Headspace through your employer. Reach out to your company's HR and benefits representatives to see if you have covered access.

How quickly can I get connected with a therapist?

Appointments are typically available in as little as two days, and you have the ability to schedule, reschedule, and even switch therapists as needed.

How does Headspace protect the privacy of my data?

We take the responsibility of safeguarding our members’ information extremely seriously. As a mental health company, we’re committed to protecting our members’ privacy like we would our own – not only because it’s required by law, but because it’s the right thing to do. Headspace follows strict HIPAA and industry standards to protect your privacy and keep your sessions confidential. We also outline in our privacy policy the information we collect, why we ask for it, and how we use it. We do not sell members’ health information.

About Headspace

Headspace is your lifelong guide to better mental health. By combining AI and cutting-edge technology, clinical science and human care, we provide people around the world with always-there support, ranging from our meditation and mindfulness content, self-guided care, mental health coaching, and therapy - all in one app. We partner with leading employers, health plans and partners, bringing even more support to their populations, including psychiatry, EAP, care navigation and work-life services. Our team of experts ranges from mental health clinicians to Emmy award-winning producers, and data scientists, working together as one to help millions of people around the world build resilience and feel better. In a busy, complicated world, Headspace is here to remind you that your mind matters. To learn more, please visit headspace.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250617812976/en/

Unlike other platforms that offer therapy in isolation, we’ve built an experience where your licensed therapist works hand-in-hand with empathetic AI support and a robust library of content that's available 24/7.