Agency brings healthcare, higher education, creative and paid media expertise to integrated recruitment marketing program

MINNEAPOLIS, Sept. 15, 2026 (GLOBE NEWSWIRE) -- Following a competitive review process, Padilla has been selected by the University of Virginia to lead digital marketing services for UVA Health talent recruitment.

Working with the University’s HR Talent Acquisition and Recruitment Marketing teams, Padilla will develop and execute integrated marketing campaigns designed to strengthen the employer brand, engage qualified candidates and build talent pipelines. The agency will also provide audience research, creative development, and paid media strategy to deliver measurable hiring outcomes.

Padilla’s healthcare, creative and paid media teams will drive recruitment efforts to reach high-demand candidates for nursing and clinical positions at UVA Health. An integrated team led by Padilla’s Richmond office includes paid media, social media and employer brand strategists.

Padilla brings extensive experience helping healthcare and higher education organizations advance talent acquisition, employer branding and recruitment marketing initiatives.

“UVA Health has a remarkable legacy of academic medicine and patient care, and we’re honored to help attract the healthcare professionals who will carry that legacy forward,” said Rosalie Morton, senior vice president, Channels and Integrated Marketing at Padilla. “Leveraging data-driven strategy, compelling storytelling and a targeted approach, we’re excited to show qualified candidates just how special UVA is – through its history, mission and impact – and encourage them to grow their careers at UVA Health.”

About Padilla
Padilla is a full-service agency that transforms brands and organizations through strategically creative communications. Our work across a range of industry sectors is consistently recognized by the PRWeek Awards, PRovoke IN2 SABRE Awards and PRSA Anvil Awards, among others. Padilla operates in seven cities in the U.S. through its family of brands, which includes SHIFT (performance communications), FoodMinds (food and nutrition affairs) and Joe Smith (brand strategy). As an AVENIR GLOBAL company and a founding member of the Worldcom Public Relations Group, the agency provides services to clients through 115 offices worldwide. Transform with purpose at PadillaCo.com.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/fd05b263-14aa-45db-86a1-85b1c422b0ea

FOR IMMEDIATE RELEASE
Contact: Julie Behr, Julie.Behr@PadillaCo.com