Narrative Group (“Narrative”), an industry-leading creator economy agency, today announced that Nuseir Yassin (“Nas Daily”) is joining as an advising partner. Yassin will serve as a key member of Narrative’s leadership team, bringing deep content creation expertise and a focus on guiding and mentoring fellow content creators. This addition follows a record-breaking year for the agency, which grew its client base by +150% in the US and expanded its services to Europe, adding clients from France, Germany, and the UK.
Yasin will work closely with Narrative’s founder and CEO Regev Gur to support the growth of the company and its global network of social media influencers and content creators.
"Nuseir is a pioneer and a visionary. We are thrilled to welcome him to Narrative,” said Gur. “His skills, experience, and reach are a tremendous asset to our firm. With him on board, we are delivering an added layer of creativity and expanding our clients’ access to a growing number of leading content creators.”
In 2016, Nuseir Yassin decided to leave a rewarding high-tech job and travel around the world, during which he launched Nas Daily, a vlog on Facebook where he documented his adventures. By conveying messages of love and understanding in his daily videos, he quickly became an influencer with more than 3.8 million Instagram followers and 10 million YouTube subscribers.
"I have known Regev for some time, and have been extremely impressed with the work and explosive growth at Narrative,” said Yassin. “I am proud to join the firm as a partner and an advisor. Narrative is among the quickest to spot new industry trends and we share the passion for quality content. I look forward to joining Regev and the team to support the company’s growth and provide great service to our clients.”
The creator economy is estimated to be worth more than $100 billion and is in constant growth. In just five years, the market grew from 1.7 billion dollars annually in 2016 to 9.7 billion dollars in 2020.
Narrative is a leading influencer marketing company based in New York City, New York. Founded by Regev Gur in 2018, the company manages mega marketing campaigns for global technology firms. With a focus on strategic influencer programs, Narrative serves clients across 40 countries around the world including big tech companies like Google and Meta (formerly Facebook). To learn more about Narrative, visit www.narrativegroup.co/
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