EU Council Approves New Rules Combating Greenwashing in Services, Products

Earlier this week, the European Council announced that it had made its decision on proposals focused on protecting consumers from greenwashing. In its agreement, the council set the requirements for companies to prove and verify labels and claims on the environmental attributes of their services and products.

The decision also reflects the council’s position on the Green Claims Directive, which was introduced by the European Commission last year. The directive’s aim was to…

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