2 of Wall Street’s favorite stocks on our watchlist and 1 we turn down

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Wall Street is overwhelmingly bullish on the stocks in this article, with price targets suggesting significant upside potential. However, it’s worth remembering that analysts rarely issue sell ratings, partly because their firms often seek other business from the same companies they cover.

At StockStory, we look beyond the headlines with our independent analysis to determine whether these bullish calls are justified. Keeping that in mind, here are two stocks where Wall Street’s excitement appears well-founded and one where its enthusiasm might be excessive.

One stock to sell:

Purple (PRPL)

Consensus price target: $25 (880% implied return)

Founded by two brothers, Purple (NASDAQ: PRPL) creates sleep and home comfort products such as mattresses, pillows, and bedding accessories.

Why Are We Out on PRPL?

  1. Annual sales declines of 9.6% for the past five years show its products and services struggled to connect with the market
  2. Cash burn makes us question whether it can achieve sustainable long-term growth

Purple is trading at $2.55 per share, or 11.9x forward EV-to-EBITDA. Check out our free in-depth research report to learn more about why PRPL doesn’t pass our bar.

Two stocks to watch:

Amphenol (APH)

Consensus price target: $106.97 (47.6% implied return)

With over 90 years of connecting the world's technologies, Amphenol (NYSE: APH) designs and manufactures connectors, cables, sensors, and interconnect systems that enable electrical and electronic connections across virtually every industry.

Why Will APH Beat the Market?

  1. Annual revenue growth of 52.4% over the last two years was superb and indicates its market share increased during this cycle
  2. Additional sales over the last two years increased its profitability as the 68.7% annual growth in its earnings per share outpaced its revenue
  3. Impressive free cash flow profitability enables the company to fund new investments or reward investors with share buybacks/dividends, and its improved cash conversion implies it’s becoming a less capital-intensive business

At $72.90 per share, Amphenol trades at 22.7x forward P/E. Is now a good time to buy? Find out in our full research report, it’s free.

ePlus (PLUS)

Consensus price target: $111 (32.5% implied return)

Starting as a financing company in 1990 before evolving into a full-service technology provider, ePlus (NASDAQ: PLUS) provides comprehensive IT solutions, professional services, and financing options to help organizations optimize their technology infrastructure and supply chain processes.

Why Are We Positive on PLUS?

  1. Market share has increased this cycle as its 9.6% annual revenue growth over the last two years was exceptional
  2. Free cash flow margin grew by 4.7 percentage points over the last five years, giving the company more chips to play with
  3. Stellar returns on capital showcase management’s ability to surface highly profitable business ventures

ePlus’s stock price of $83.79 implies a valuation ratio of 15.9x forward P/E. Is now the time to initiate a position? See for yourself in our in-depth research report, it’s free.

High-quality stocks for all market conditions

ONE MORE THING: Top 6 Stocks for This Week. This market is separating quality stocks from expensive ones fast. AI is taking down whole sectors with no warning. In a rotation this fast, you need more than a list of good companies.

Our AI system flagged Palantir before it ran 1,662% between October 2022 and February 2026. AppLovin before it ran 753% between February 2024 and February 2026. Nvidia before it ran 1,178% between January 2023 and February 2026. Each week it produces 6 new names that pass the same tests. Get Our Top 6 Stocks for Free HERE.

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,460% between June 2020 and June 2025) as well as under-the-radar businesses like the once-small-cap company Comfort Systems (+1,154% between June 2020 and June 2025). Find your next big winner with StockStory today.

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