This innovation could do for investing what Napster and the iPod did for music — and financial services may never be the same
July 31, 2020 at 16:08 PM EDT
If mutual funds are like mix tapes and exchange-traded funds are like the deejay machines that made an appearance in mall record stores for a few years, a financial-services innovation called direct indexing is Spotify or Pandora: personal, technological, disruptive, and even a little sexy.