It's not just the big names in discount retailers who will benefit from the change in consumer spending.

PacSun is suffering - like most retail outlets - with the threat of a double-dip recession.

Low fat. No money down. Mission accomplished. Occasionally the folks behind a product feel the need to paint a picture that isn't necessarily true to lure in the unsuspecting masses. Be it a purported discount price or a lab coat-clad actor in the commercial giving his "professional" opinion false advertising comes in a multitude of flavors and ostensibly dates back to the Stone Age when a Neanderthal hyped a spear for its "state-of-the-art grip" and "35%-improved accuracy."The past few weeks have seen an ad-fueled melee erupt between Verizon Wireless (VZ) and AT&T (T) over claims made in Verizon's commercials. ...

Activist filings taken from SEC documents November 5-11 reveal that investors continue to push for value seeking change. The names are as diverse as the market.

Target's focus on affordable fashion in apparel and housewares has turned from blessing to curse.