Beth Costa Joins SKUx to Lead Healthcare Payments Enablement for U.S. Merchants and Issuers

SKUx, the payments technology platform company, today announced Beth Costa has joined as EVP Head of SKUPay® Healthcare. In her executive leadership role, Beth will be responsible for guiding the collaboration and partnership management with leading healthcare payment issuers and merchants, further advancing SKUx’s healthcare restricted spend business as the company drives adoption of its platform in the healthy benefits market.

“I am excited to play a leadership role to realize SKUx’s vision of transforming item-level payments for merchants while simultaneously significantly reducing merchant, issuer, and consumer expense and friction in the process,” Costa said. “The SKUx platform and SKUPay® technology are perfectly tailored to improve the payments ecosystem for healthy benefits. The market timing is right to drive its enterprise software sales. I’m happy to leverage my relationships working across various payment industry constituents to help the company build upon its core foundation and accelerate rapid adoption in this exciting growth phase.”

SKUx’s multi-patented SKUPay® technology presents an innovative ‘merchant-first’ approach that accelerates acceptance of healthy benefit cards and other desired item-level payment programs with one implementation using existing point of sale technology. SKUx technology supports multiple providers, from healthcare issuers and program managers to merchant driven private label and CPG products, offering merchants much desired flexibility and control. This helps future-proof acceptance options in a rapidly changing healthy benefits market segment and reduce costly ongoing maintenance requirements.

Beyond healthy benefits, the SKUx platform is being leveraged by the world’s leading consumer brands and modernizes the outdated physical to digital process of checks, coupons, rebates, and promotional offers, dramatically reducing costs, effort, and fraud which matches the engagement needs of today’s digital first consumer. PYMNTS.com recently reported on SKUx’s groundbreaking platform to enable these digitized consumer payment experiences, as highlighted in the company’s recent agreement announcement with Visa.

“SKUx is proud to welcome a proven leader like Beth Costa to our executive leadership team,” said Bobby Tinsley, co-founder and president at SKUx. “Her extensive retail and payments industry insights and relationships combined with her operational and execution prowess will open tremendous opportunities for SKUx.”

To learn more about SKUPay® and the innovative payment solutions SKUx is enabling for merchants and issuers visit https://skux.io/skupay/.

Elizabeth Costa Biography

Beth Costa is a senior executive leader bringing diverse and extensive experience in both strategy and execution with a deep, 360⁰ understanding of all aspects of the broader payments ecosystem. Beth brings demonstrated leadership and track-records in both industry and consulting working with C-level executives across large and small organizations. She is joining SKUx after nearly nine years at Oliver Wyman where she led Oliver Wyman’s Payments practice with responsibility for client impact, merchant relationships, content development including healthy benefits, marketing initiatives and partnerships, and team leadership. Prior to Oliver Wyman, Beth was Chief Product Officer, Chief Strategy Officer and Interim Chief Marketing Officer at Merchant Customer Exchange (MCX), a mobile commerce company jointly owned by ~40 major retailers including Walmart, Target, CVS, Best Buy and others.

About SKUx

SKUx powers promotions and item-level payments at the speed of today’s consumer. With mobile phones, bar codes, virtual cards and app-based payments now ubiquitous tools of commerce, SKUx’s Digital Payments Platform provides flexible, end-to-end solutions to deliver value directly to customers. SKUPay® is a revolutionary tool for merchants to eliminate consumer friction in product-specific payment acceptance for use in CPG, health benefits, travel/entertainment and other industries. SKUx Digital Payments is a suite of tools which provide multi-channel payments for company promotions, loyalty and benefits at the point of sale. The SKUx platform combines first-party data, mobile branding, DLT serialization with Hedera, secure digital payments and settlement and other technology to deliver a seamless consumer experience and real-time transparency for merchants, brands, and payment partners. For more information, visit skux.io

Forward-Looking Statements

This release contains “forward-looking statements” within the meaning of the U.S. federal securities laws. Statements that are not historical facts, including statements about anticipated business and financial outcomes, including any projections of the Company, projected revenue or expense synergies, business and market conditions, outlook, the Company’s sales pipeline and anticipated profitability and growth, the outcome of our comprehensive assessment referred to in this release, as well as other statements about our expectations, beliefs, intentions, or strategies regarding the future, or other characterizations of future events or circumstances, are forward-looking statements. These statements may be identified by words such as “expect,” “anticipate,” “intend,” “plan,” “believe,” “will,” “should,” “could,” “would,” “project,” “continue,” “likely,” and similar expressions, and include statements reflecting future results or guidance, statements of outlook and various accruals and estimates. These statements relate to future events and our future results and involve a number of risks and uncertainties. Forward-looking statements are based on management’s beliefs as well as assumptions made by, and information currently available to, management.

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