Archetype AI enables businesses to build, customize, and deploy Physical Agents that turn real-world sensor data into actionable insights, recommendations, and automations

Archetype AI, the Physical AI company, today announced $35 million in Series A funding led by IAG Capital Partners and Hitachi Ventures, with participation from new and existing investors including Bezos Expeditions, Venrock, Amazon Industrial Innovation Fund, Samsung Ventures, Systemiq Capital, E12 Ventures, Higher Life Ventures, and others. Archetype AI is also introducing new tools to build and deploy Physical Agents that sense, understand, and act in real-world environments.

“Archetype AI is refining and defining the full stack of Physical AI, creating scalable solutions that operate in the real world, not just on screens or in simulations,” said Dennis Sacha, Founding Partner at IAG Capital Partners. “This team is building a category-defining company that will transform how humans and agents interact with everything from edge devices to critical infrastructure, generating lasting value at scale.”

While AI agents are increasingly used to automate digital workflows online, extending those capabilities into the physical world has remained complex, costly, and resource-intensive. Traditional approaches — siloed industry-specific solutions or custom ML tools — demand significant engineering expertise and capital investments, and they only solve narrow business problems (for example, safety) without the ability to generalize across multiple real-world use cases.

With Archetype’s Physical Agents, businesses can turn raw sensor data into real-world intelligence in minutes using natural language prompts and APIs that integrate seamlessly with existing frameworks. Powered by Newton™️, a breakthrough Physical AI foundation model, the agents fuse multimodal sensor data, video, and contextual information to generate insights, recommendations, and automations. The Archetype platform offers pre-built services like Agent Toolkit, enabling rapid assembly, testing, and deployment of Physical Agents. These agents can run anywhere — in a private cloud, on-premise, or at the edge — ensuring complete data sovereignty and enterprise-grade security, a critical requirement for physical industries.

“Physical Agents allow businesses to move from intent to action with speed and efficiency that were not previously possible,” said Ivan Poupyrev, Co-founder and CEO of Archetype AI. “Newton provides general physical intelligence, while the Archetype platform and Agent Toolkit make it simple to build and deploy customer-specific solutions that solve their critical problems by using specific knowledge about their physical operations — here and now.”

Agent Toolkit enables businesses to build custom Physical Agents that serve diverse use cases. To accelerate development, Archetype provides pre-built, ready-to-use agents, including:

• Process Monitoring Agent — Track ongoing machine operations, detect and discover anomalies, and identify machine states.
• Task Verification Agent — Verify worker adherence and compliance to planned workflows and procedures in services, training, and operations control.
• Safety Agent — Monitor environments for potential hazards and unsafe behaviors that can be defined by natural language to ensure safety compliance.

With these agents, customers can quickly deploy solutions tailored to their operations. The Archetype platform supports creating new agents, modifying existing ones, and enabling the model to adapt agents to new environments and requirements.

Early enterprise customers, including NTT DATA, Kajima, and the City of Bellevue, have already deployed Physical Agents to increase efficiency, reduce downtime, and improve safety in environments as varied as warehouses, construction sites, and city streets.

“Archetype AI’s Physical Agents improve operations and safety across real-world assets,” said a Samsung Ventures representative. “From reducing machine downtime in factories to monitoring construction sites in real time, their platform delivers tangible results enterprises can put into action immediately.”

The new funding will enable Archetype to accelerate scaling the Archetype platform, expand the Physical Agent capabilities, and invest further in frontier research and development to advance Newton's ability to interpret, reason, and act in the physical world. The company is releasing new research results demonstrating the state-of-the-art capabilities of Newton for physical signal-language fusion, which allows the model to generate continuous time series signals from language descriptions. With this research, Archetype is making the next step beyond understanding to acting and manipulating the physical world.

The Archetype AI Platform and Physical Agent Toolkit are available today in beta for select customers, with expanded capabilities rolling out in the coming months.

About Archetype AI

Archetype AI is the Physical AI company helping humanity make sense of the real world. Founded by Google veterans, it pioneers a new AI category that fuses real-time sensor data with natural language, enabling users to ask open-ended questions about what’s happening now and what could happen next. As the creators of Newton, a first-of-its-kind foundation model, Archetype AI designed this platform to interpret the physical world and enhance human decision-making. Archetype AI partners with Fortune Global 500 brands across industries — automotive, consumer electronics, logistics, and retail — turning real-world data into actionable insights. For more information, visit: archetypeai.io.

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