Emplifi, a leading CX and social media marketing platform, today announced that it has been recognized with the 2026 Buyer’s Choice Award from TrustRadius for delivering standout capabilities, exceptional value, and a consistently strong customer experience. The award reflects high ratings from verified users who rely on Emplifi to manage, optimize, and scale their social marketing programs.

"Emplifi stands out for helping brands create truly connected customer experiences across every channel," said Allyson Havener, CMO, TrustRadius. "Their 2026 TrustRadius Buyer’s Choice Award shows how much customers value the platform’s ability to unify data, simplify engagement, and strengthen relationships at scale. Congrats to the Emplifi team."

As with all TrustRadius Buyer’s Choice honors, this recognition is based solely on vetted, unbiased customer feedback, requiring participating products to earn at least 10 recent reviews between January 1 and October 17, 2025. Reviewers are asked whether the product and its support teams meet expectations and whether they would choose to buy again—criteria that determine excellence in the three core areas of capabilities, value for price, and customer relationship.

Across industries and organization sizes, marketers consistently highlight Emplifi’s unified platform, advanced social listening, and AI-powered customer care solutions as key differentiators. Verified reviewers on TrustRadius noted the platform’s ability to simplify complex workflows, unify engagement across channels, and provide the insights needed to improve efficiency and audience connection. Specific reviews shared on Trust Radius include:

- “I work in customer service and use Emplifi Social Marketing within the Dynamics 365 tool to respond to customers who contact us through public posts or direct messages we receive on our social media profiles on Instagram, Facebook, X (Twitter), and TikTok. Emplifi Social Marketing Cloud brings all social profiles together in a single tool, keeps a history of customer messages, and allows for content control and moderation. This means that the team doesn't need multiple logins, and everyone has access to customer contacts and messages.” — Customer Service Agent, Zara

- “Emplifi Social Marketing helps us to track the daily conversations generated by our content for the whole brands ecosystem in the agency. This helps us to understand the sentiment and the main topics that our community has. Aiming on better content delivered to our audience and higher results in interaction and community.” — Social Media Director, Agencia Montalvo

- “We use Emplifi Social Marketing Cloud to improve our work with social media content and analysis. The platform helps us to improve our planning and execution with social media content, from facilitating the scheduling of content to monitoring interactions through all social channels, as well as analyzing best content performance and important metrics for social monitoring.” — Digital mobilization coordinator, World Animal Protection

“Earning the TrustRadius Buyer’s Choice Award is especially meaningful because it comes directly from the customers who rely on Emplifi every day,” said Susan Ganeshan, Chief Marketing Officer at Emplifi. “We partner closely with our customers to help them get more value from our platform, elevate their customer experiences, and drive meaningful business outcomes. This recognition reinforces that when we put our customers at the center of every decision, we empower them to build stronger relationships, strengthen their brands, and grow their business with confidence.”

About Emplifi

Emplifi is a leading social media marketing platform, empowering brands to deliver meaningful, connected experiences across digital channels. Recognized as a Leader by renowned analysts and celebrated as a customer favorite, Emplifi provides innovative, data-driven insights and AI-powered tools to help brands optimize social media performance, elevate their influencer marketing strategies, and deliver impactful customer engagement across marketing, commerce, and care.

About TrustRadius

TrustRadius, a HG Insights company, is a buyer intelligence platform for business technology. TrustRadius enables buyers to make confident decisions through comprehensive product information, in-depth customer insights and reviews, and peer conversations. On the TrustRadius platform, technology brands can capture and activate the authentic voice of customers to help improve their products, build confidence with prospects, and engage in-market buyers to improve ROI.

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