Expanded expertise to advance health system alignment and innovation in workforce intelligence and enablement

Hallmark Health Care Solutions, the leader in Workforce Intelligence and Enablement, today announced the launch of its Executive Advisory Board. The Executive Advisory Board will guide Hallmark in product and strategic direction, helping ensure that the company continues to address the most pressing healthcare workforce challenges.

Cathy Jacobson, former President and CEO of Froedtert ThedaCare Health, will serve as Chair. Joining her as members are Gay Landstrom, former Chief Nursing Officer of Trinity Health; Tom Priselac, former President and CEO of Cedars-Sinai Health System; Terry Shaw, former President and CEO of AdventHealth; and Kate Walsh, former Secretary of Health and Human Services for the Commonwealth of Massachusetts and former President and CEO of Boston Medical Center.

“Our Executive Advisory Board brings a wealth of healthcare leadership experience that will directly inform how we serve our clients,” said Bharat Sundaram, CEO of Hallmark. “The guidance of Cathy, Gay, Tom, Terry, and Kate will help us scale innovation while staying connected to the realities facing health systems today.”

Cathy Jacobson, Chair

Cathy Jacobson is the former President and CEO of Froedtert ThedaCare Health. She joined the organization in 2010 as Executive Vice President of Finance and Strategy, Chief Financial Officer, and Chief Strategy Officer, becoming President in 2011 and CEO in 2012. Previously, she spent 22 years at Rush University Medical Center in Chicago in finance and operational leadership roles.

Gay Landstrom

Gay Landstrom, PhD, RN, NEA-BC, FACHE, FAONL, is the former Senior Vice President and Chief Nursing Officer of Trinity Health. In that role, she led systemwide nursing practice, clinical quality, and workforce innovation initiatives.

Previously, she held leadership roles at Dartmouth-Hitchcock Health, including Executive Vice President, Chief Nursing Officer and at Ascension Michigan as Market CNO.

Tom Priselac

Tom Priselac served as President and CEO of Cedars-Sinai Health System from 1994 until his retirement in 2024, after more than four decades with the organization. Under his leadership, Cedars-Sinai grew into one of the nation’s leading academic health systems, expanding its reach, strengthening its research and education programs, and advancing community health initiatives.

Kate Walsh

Kate Walsh is the former Secretary of Health and Human Services for Massachusetts. Previously, she was President and CEO of Boston Medical Center for 13 years. Prior to BMC, Walsh served as Executive Vice President and Chief Operating Officer of Brigham and Women’s Hospital and held senior roles at Massachusetts General Hospital.

Terry Shaw

Terry Shaw is the former President and CEO of AdventHealth. Over more than four decades with the organization, he oversaw its national rebranding, launched a ten-year strategic roadmap known as Vision 2030, and advanced whole-person care while strengthening patient experience and financial sustainability.

Together, these leaders bring deep expertise across healthcare delivery, operations, strategy, and finance. Their collective insight will help Hallmark strengthen alignment with health system clients and drive continued innovation in workforce intelligence and enablement.

About Hallmark

Hallmark is the leader in Workforce Intelligence and Enablement, providing technology for health systems and provider groups nationwide. The platform combines workforce intelligence, flexible workforce management, total workforce vendor management and provider enablement to help health systems optimize labor spend, integrate physician performance and compensation, and improve workforce engagement and retention.

Serving more than 50 health systems, Hallmark’s technology manages $10B+ in physician compensation annually, enables sourcing of 25K+ clinicians, and supports 100K+ users daily. By delivering real-time insights and AI-enabled automation, Hallmark empowers health system leaders to drive sustainable margin improvement while advancing access, quality, and staff well-being. Follow us on LinkedIn.

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Hallmark's Executive Advisory Board brings a wealth of healthcare leadership experience that will directly inform how we serve our clients. Their guidance will help us scale innovation while staying connected to the realities facing health systems today.