VideoAmp, the tech-first measurement company, today announced a CEO transition, with Peter Liguori stepping down as Chief Executive Officer effective January 5, 2026, and Tony Fagan, currently President, assuming the role of CEO beginning January 6, 2026. Liguori remains a member of the board and continues to support the company’s long-term vision.

The transition reflects VideoAmp’s increased focus on innovation, advanced audiences, and AI-driven outcomes measurement.

Liguori has been a member of the Board for more than five years and, prior to his role as CEO, served as VideoAmp’s Executive Chairman. During his tenure, he helped build meaningful momentum across the business, deepening relationships across the publisher and agency ecosystem, strengthening partner confidence, and reinforcing VideoAmp’s position as a trusted leader in advanced audiences and outcomes measurement during a period of significant industry change.

“As VideoAmp turns the page to its next, exciting AI chapter, I can think of no one more qualified to lead the company into the agentic future than Tony Fagan,” said Liguori. “I look forward to supporting him on this exciting journey.”

Fagan has served as President during a period of significant platform evolution, overseeing advancement of VideoAmp’s technology stack and outcomes-driven architecture. His elevation underscores the company’s belief that the next phase of growth will be led by deep technical leadership and a strong understanding of customer outcomes.

“VideoAmp delivers a best-in-class tech stack for advanced audiences and outcomes measurement,” said Fagan. “We are investing heavily in agentic optimization to drive campaign performance against those outcomes.”

Under Fagan’s leadership, VideoAmp will accelerate investment in agentic AI and intelligent optimization technologies designed to help advertisers, publishers, and agencies drive measurable results in an increasingly complex media landscape.

About VideoAmp

VideoAmp is a media measurement company transforming advertising. By leveraging the power of currency-grade big data, VideoAmp’s solutions provide clients with access to advanced audiences and the ability to plan, optimize and measure media investments across platforms to drive successful outcomes. These solutions enable media sellers to increase the value of their inventory and advertisers to benefit from increased return on investment. VideoAmp has seen incredible adoption for its measurement and currency solutions with 880% YoY growth, 98% coverage of the TV publisher ecosystem, 11 agency groups and more than 1,000+ advertisers. VideoAmp is headquartered in Los Angeles and New York with offices across the United States. To learn more, visit www.videoamp.com.

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