Equip Foods Launches First-ever Grass-fed Beef Protein Bar, Prime Bar

New real-food bar delivers 20 grams of pasture-raised protein, clean ingredients, and dessert-worthy taste, setting a new standard for functional snacking

Equip Foods, the real food supplement company putting ingredient integrity first, today announced the presale of its new Prime Bar, a first-of-its-kind grass-fed beef protein bar designed for clean-living, health-conscious consumers. Available in July, Prime Bar stands out in a crowded market of ultra-processed, “healthy” protein bars by combining 20 grams of high-quality, pasture-raised beef protein with a fudgy, craveable texture and nutrient-dense superfoods.

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Equip Foods Prime Bar Offers Grass-Fed Beef Protein.

More than just a protein bar, Prime Bar is the first to deliver beef-based protein that tastes like dessert, without relying on whey, milk isolates, seed oils, fiber syrups, lecithins, or refined sugars. It’s made with collagen and colostrum—two powerhouse ingredients for gut health, immunity, and recovery benefits—plus healthy fats from grass-fed tallow and cocoa butter, and naturally sweetened with dates and honey.

“We created Prime Bar because nothing like it existed—a superfood protein bar with 20g of protein and great taste, made from real foods our bodies actually recognize,” said Dr. Anthony Gustin, Founder of Equip Foods. “There are clean bars with very little protein and bad taste. Other high-protein bars are full of junk that's harsh on the gut and suboptimal for health. Prime Bar is the protein bar I wanted for my own family.”

Delivering a powerful combination of protein, flavor, and functionality in a single on-the-go snack, Prime Bar represents everything Equip Foods stands for—real ingredients, real results, and no compromises. Prime Bar is Equip Foods’ answer to the growing frustration with protein bars that fall short on taste, ingredient integrity, or digestibility.

“This isn’t just another protein bar. We’re setting a new standard for the category,” said Kieran Mathew, CEO at Equip Foods. “We're optimizing for high protein, nutrient-density, and satiation, while others optimize for macronutrients in isolation, at the expense of health. People are waking up to the truth about ultra-processed foods. Prime Bar speaks to that shift—it’s real food that works, for real life.”

Equip Foods believes real food should be the baseline, not the exception, in performance nutrition. Each bar is third-party tested for protein content, heavy metals, pesticides, glyphosate, microplastics, mycotoxins, and molds—an extra step many brands skip.

Prime Bar Highlights:

• 20 grams of protein from grass-fed, pasture-raised beef and collagen
• Colostrum for gut, immune, and recovery support
• No seed oils, binders, fillers, or refined sugar
• Naturally sweetened with dates and honey
• Healthy fats from grass-fed tallow and cocoa butter
• Available in two flavors: Chocolate and Mixed Berry
• Texture: Chewy, fudgy, satisfying—without sticking to your teeth
• Price: $49.99 for a 12-bar box (just $4.16/bar) or $42.49 (15% off) for subscribers

Prime Bar is now available for presale exclusively at www.equipfoods.com. To celebrate the launch, shoppers can enjoy free shipping on all orders that include Equip Foods’ Prime Bar from June 17th to June 23rd. Orders may include other best-selling products like Prime Protein, Grass-Fed Collagen, and Core Colostrum.

About Equip Foods

Equip Foods is revolutionizing the supplement industry with a return to what matters most: real food. Born from the belief that nutrition should be as clean and natural as the body it fuels, Equip offers doctor-developed, science-backed supplements that prioritize simplicity, transparency, and quality with ingredients you can recognize and trust—no synthetics, fillers, or shortcuts. From its flagship Prime Protein to category-first innovations like Prime Bar, every product is made with ingredients you’ve heard of, rigorously third-party tested, and designed to exceed industry standards. Whether you’re an athlete, parent, or anyone prioritizing health from the inside out, Equip delivers real, functional nutrition you can trust. Until clean, honest supplements become the norm, Equip is proud to lead the charge.

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Learn more about Equip Foods’ Prime Bar HERE

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