Infobip First to Launch RCS Messaging Across All Four Major U.S. Telecom Carriers

As Rich Communication Services (RCS) becomes the next generation of text messaging, Infobip further establishes its brand presence and services in the U.S. by officially signing with major carriers.

Global communications platform Infobip is the first to launch RCS messaging with the top four U.S. telecom carriers. Now, businesses using these four major carriers can transform the way they communicate with customers through interactive, engaging mobile content via RCS messaging, powered by Infobip.

Following the skyrocketing adoption of RCS, all major wireless carriers are rolling out support for the transformative messaging channel that sets a new standard for mobile messaging. RCS offers a more versatile and feature-rich experience than traditional, text-only SMS messaging. By operating over Wi-Fi and mobile data, RCS offers a plethora of benefits including high resolution images and video, enhanced group chat functions, interactive features that enable recipients to easily book appointments and more.

These capabilities amplify brands’ omnichannel marketing strategies by effectively keeping customers engaged. Through Infobip’s RCS availability across major U.S. carriers, U.S. brands can offer interactive features and branding opportunities, resulting in more personalized, engaging customer journeys and stronger customer relationships through dynamic, branded two-way conversations.

“RCS offers marketers a whole new way for brands to communicate with consumers through mobile," said Jamie Elden, CRO, Listrak. "We were thrilled to collaborate with Infobip and Dooney & Bourke to become the first marketing platform provider to launch an RCS marketing campaign in the United States. Together, we were able to demonstrate how the elevated creative experience that consumers expect from luxury fashion and beauty brands can be translated into mobile messaging, as well as the results that it delivers."

Infobip has since worked with Listrak, the retail industry's leading cross-channel marketing platform, along with American heritage handbag and fine leather goods brand, Dooney & Bourke, to launch “12 Days of Dooney”; the first RCS marketing campaign in the United States. Launched as a test campaign during the 2024 holiday season, Infobip, Listrak, and Dooney & Bourke collaborated to target subscribers via campaign messages that focused on holiday shopping promotions. As a result of the integration, RCS more than doubled the revenue per send compared to SMS/ MMS campaigns.

“As evident by our most recent Messaging Trend Report, which found a 500% increase in RCS usage year-on-year, both telecoms and businesses are seeking out better ways to leverage this evolutionary messaging channel,” Ivan Ostojic, Chief Business Officer at Infobip. “Now that Infobip’s RCS Business Messaging is available across the biggest telco providers in the U.S., leading brands can effectively engage and communicate with targeted customers throughout the world’s largest economy.”

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact center solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:

• Infobip named a Leader for the third time in the IDC MarketScape for third time (Feb 2025)
• Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
• Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
• Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)
• Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)
• Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)

About Listrak

Listrak is the person-first marketing automation platform that seamlessly integrates data, identity, and cross-channel messaging to power hyper-personalized customer experiences. Built for leading retailers and brands, Listrak’s email, mobile marketing, push, and web solutions drive growth, maximize efficiency, and deliver exceptional revenue results. For more information, visit listrak.com/.

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