Weekly interviews to spotlight ETF innovators, entrepreneurs, and wealth management experts, available on ETF.com and all major podcast platforms

THOR Financial Technologies today announced that Behind the Ticker, the established ETF-focused podcast hosted by Brad Roth, Chief Investment Officer of THOR Financial Technologies, will launch on ETF.com beginning January 30. The show will be featured on ETF.com and will also be available wherever podcasts are streamed, including major platforms such as Apple Podcasts and Spotify.

Released weekly, Behind the Ticker features in-depth conversations with entrepreneurs and experts across the wealth management industry, with a particular focus on the evolution and innovation happening in ETFs. Each episode goes “behind the ticker” to explore what drives these professionals day-to-day, how they achieved their success, where they see opportunities for disruption in the industry, and the challenges and obstacles they’ve faced along the way.

“Behind the Ticker has built a loyal following by focusing on the people and ideas shaping the ETF ecosystem,” said Brad Roth, CIO of THOR Financial Technologies. “Partnering with ETF.com expands the platform for these conversations and creates a new destination for listeners who want deeper insight into what’s driving change in wealth management and ETF innovation.”

As part of the new partnership, THOR Financial Technologies and ETF.com plan to produce a trial run of 20 episodes, bringing the show to ETF.com’s audience while continuing to expand its reach across the broader ETF and wealth management community.

"We're excited to bring Brad's expertise and curiosity to ETF.com's audience," said Dave Nadig, President and Director of Research at ETF.com. "With over 1,000 new ETFs launching a year, Behind the Ticker is a fantastic way to learn about what's actually useful for your portfolio, and what goes on under the hood of a modern ETF."

While the podcast will continue to feature a wide range of voices, from seasoned industry leaders to emerging innovators, the format remains particularly well-suited as a “launch show” for newer ETF issuers, offering a timely opportunity to share their strategy, mission, and market perspective through longer-form dialogue.

Behind the Ticker will be available on ETF.com and on all major audio platforms beginning January 30, with new episodes released weekly.

About THOR Financial Technologies, LLC

THOR Financial Technologies, LLC provides investment solutions that deploy portfolios in a more intelligent way, with a main focus on managing risk. THOR supports forward-thinking financial advisors and investors who believe cutting-edge research is essential to access differentiated and productive investment technology.

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