The law firm of Kirby McInerney LLP announces that a class action lawsuit has been filed on behalf of investors who acquired Vital Farms, Inc. (“Vital Farms” or the “Company”) (NASDAQ: VITL) securities during the period of May 8, 2025 through February 26, 2026, inclusive (“the Class Period”).

If you suffered a loss on your Vital Farms investments, you have until May 26, 2026 to request lead plaintiff appointment. For more information:

[CONTACT THE FIRM IF YOU SUFFERED A LOSS]

What Is This Lawsuit About? The lawsuit alleges that (1) Vital Farms downplayed the risks of delay associated with the roll out of its new enterprise resource planning (ERP) system as merely a hypothetical; (2) when the ERP roll out caused delays, Vital Farms downplayed the impact of the delay; and (3) in truth, the delays caused Vital Farms to miss its full year 2025 earnings guidance and earnings per share consensus.

On February 26, 2026, Vital Farms filed an annual report on a Form 10-K for the fiscal year ended December 28, 2025, revealing that Vital Farms’s revenue for fiscal year 2025 was $759,444,000, missing its guidance of $775,000,000. Furthermore, the Company missed the earnings per share (“EPS”) consensus, reporting EPS of $0.35 versus market consensus of $0.39. The 2025 10-K also revealed that the Company experienced “temporary disruptions in order and fulfillment levels following the launch date of the new ERP system.” On this news, the price of Vital Farms shares declined by $2.68 per share, or approximately 11%, from $24.79 per share on February 25, 2026 to close at $22.11 on February 26, 2026.

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The Lead Plaintiff Appointment Process. The federal securities laws permit any investor who acquired eligible securities during the class period to seek appointment as lead plaintiff in a class action lawsuit. Courts typically appoint the investor(s) with the largest financial loss in the case and the ability to represent the class rather than investors with simply the largest investment portfolio. Courts regularly appoint individual investors, whether acting alone or as a group, as lead plaintiffs. The rights of any investor who bought shares during the class period are generally already protected. However, lead plaintiffs have the power to influence case strategy and have a say in settlement decisions, as well as decisions concerning allocation of settlement funds among class members.

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What Should I Do? If you purchased or otherwise acquired Vital Farms securities, have information, or would like to learn more about this investigation, please contact Lauren Molinaro of Kirby McInerney LLP by email at investigations@kmllp.com, or fill out the contact form below, to discuss your rights or interests with respect to these matters at no cost.

Kirby McInerney LLP is a New York-based plaintiffs’ law firm concentrating in securities, antitrust, whistleblower, and consumer litigation. The firm’s efforts on behalf of shareholders in securities litigation have resulted in recoveries totaling billions of dollars. Additional information about the firm can be found at Kirby McInerney LLP’s website.

This press release may be considered Attorney Advertising in some jurisdictions under the applicable law and ethical rules.

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