SAN FRANCISCO, Sept. 21, 2026 (GLOBE NEWSWIRE) -- Glass, the Silicon Valley GovTech company transforming how governments buy and pay, today announced the launch of the new G-Commerce Supplier Experience, an AI-powered digital platform designed to help businesses showcase their products and services, connect with government buyers, and unlock new revenue opportunities across the public sector.

Through G-Commerce, small businesses, manufacturers, distributors, technology companies, AI companies, software providers, and other suppliers can create a digital presence built specifically for government commerce—turning their products and services into a discoverable, shoppable experience for public sector buyers.

For many businesses, selling to government remains difficult to access. Traditional public sector sales often require navigating fragmented procurement processes, identifying individual agency opportunities, managing complex requirements, and building separate relationships across different levels of government. The new G-Commerce Supplier Experience is designed to provide businesses with a complementary digital sales channel—one where suppliers can reach public sector buyers through a single marketplace and manage their government commerce operations from one centralized platform.

With a single registration, businesses can create their G-Commerce supplier profile, showcase their products and services, and make their offerings discoverable to public sector organizations across multiple segments, including local governments, state governments, federal agencies, public education, and hybrid public sector organizations.

Businesses can receive orders from government credit card holders without having to build their own government purchasing infrastructure or independently manage the payment processing experience. G-Commerce facilitates the transaction through the platform, while suppliers can connect their bank accounts and manage their sales activity through the G-Commerce Supplier Dashboard. This creates a complementary sales channel that enables businesses to participate in public sector commerce while continuing to operate their existing business and technology infrastructure.

One Platform to Manage Your Government Sales

The new G-Commerce Supplier Experience gives businesses the tools to manage their government sales operations from one centralized dashboard.

Suppliers can:

• Track and manage government orders
• Monitor sales activity
• Receive product reviews and ratings from past purchases
• Manage multiple users and roles within their organization
• Configure delivery times and available shipping methods
• Manage supplier documentation and business information
• Receive and respond to quote requests
• Provide tailored offerings, discounts, and proposals for government buyers

The platform enables suppliers to support both standardized purchases and more customized government requirements. When a public sector organization needs a tailored solution, buyers can submit a quote request directly through the marketplace. Suppliers can then respond with customized pricing, discounts, and offerings designed around the agency's needs.

Bring Your Catalog to Government

G-Commerce provides suppliers with multiple ways to bring their products into the marketplace. Businesses can add products individually, upload catalogs through bulk import, or connect directly through the newly launched G-Commerce Supplier API.

The G-Commerce Supplier API is designed to help businesses connect their existing product and commerce infrastructure directly to the marketplace, while AI automatically helps synchronize, normalize, and standardize product information for government commerce.

Through the API, suppliers can streamline key parts of the government commerce lifecycle, including:

• Product synchronization
• Order placement
• Purchase order creation
• Shipping information
• Order status updates
• Payment confirmation

This enables suppliers to connect their existing systems with G-Commerce rather than manually updating product, order, and logistics information across multiple platforms. AI-powered product data normalization helps standardize product nomenclature, SKU information, taxonomy codes, and product imagery, creating a more consistent catalog experience aligned with government procurement requirements.

The G-Commerce Supplier API is now fully available to suppliers looking to integrate their catalogs and commerce operations directly with the marketplace.

Build Trust Through AI-Powered Government-Focused Verification

Credibility is critical when selling to the public sector. Through G-Commerce Supplier Verification, suppliers can submit business information and supporting documentation to establish greater credibility with government buyers.

AI-powered verification helps automate the validation of supplier information against trusted government and business databases, including sources such as SAM.gov and Department of Commerce resources, while checking relevant eligibility requirements for doing business with government.

Verified suppliers can demonstrate that their business has completed the G-Commerce verification process, helping create greater trust and confidence among public sector buyers. For small businesses and other eligible suppliers, the platform also provides opportunities to showcase relevant business socio-economic designations and credentials as part of their supplier profile.

G-Commerce also uses conversational AI and curated product indexing to help government buyers discover relevant products through natural-language search. AI-powered product taxonomy, nomenclature, SKU data, and imagery help create more consistent and searchable product information across the marketplace and search engines, making supplier offerings easier for government buyers to discover.

Suppliers can also benefit from additional marketplace visibility through G-Commerce communication channels, including digital communications, email outreach, and social media. The result is a broader path to public sector discovery—helping businesses move beyond individual government relationships toward a more scalable government commerce strategy.

More Than a Marketplace: Support for Selling to Government

Selling to government can be unfamiliar territory, particularly for small businesses entering the public sector for the first time. The G-Commerce Supplier Experience is supported by resources designed to help businesses navigate government commerce and successfully launch on the marketplace.

Supply partners have access to:

• Personalized support and guidance
• Public sector go-to-market advice
• Educational webinars
• Email and live chat support
• Hotline assistance
• The G-Commerce Supply Partner Program
• A dedicated Help Center
  
  

The launch of the new G-Commerce Supplier Experience represents a major step toward making public sector commerce more accessible to businesses of all sizes. With the launch and the full availability of the G-Commerce Supplier API, businesses can now participate in government commerce more seamlessly than ever before. Suppliers can now sign up to become a G-Commerce Supply Partner, start showcasing their products and services to public sector organizations, and begin unlocking new government revenue opportunities.

Learn more about becoming a G-Commerce Supply Partner and joining the marketplace at https://next.gcommerce.glass/pages/supplier.

About Glass —
Glass is the public sector technology company behind G-Commerce, a government-exclusive e-commerce marketplace transforming how public entities buy. Glass has supported over 241 public sector agencies, including local, state and federal government agencies, enabling more than $21.8 million in government purchases. The company is backed by leading investors like Google and has been featured in Forbes, Bloomberg, and Crunchbase for its innovative approach to procurement modernization. In 2024, Glass was competitively awarded a contract under the U.S. General Services Administration’s Commercial Platforms Program, making it eligible to serve federal agencies nationwide. To date, G-Commerce has supported more than 65,000 government users, helping public entities drive measurable cost savings, operational efficiency, and policy compliance—all through a seamless online interface.

Media Contact —
Caitlin Danielson, Communications
caitlin.danielson@commerce.glass
https://next.gcommerce.glass/

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/b5535a24-af83-4e67-bc7a-02bb2a72623d