Alloy Selected as Runner Up for’s 2024 List of Top New Startups in Philadelphia

By: Prodigy
02/28/2024, AMERICAN FORK // PRODIGY: Feature Story //

February 28, 2024 - Alloy, the platform revolutionizing the gold jewelry resale market, proudly announces its selection as a runner-up for’s prestigious 2024 RealLIST Startups in Philadelphia. This recognition highlights Alloy's impressive growth in the industry as they work to eliminate the hassle of traditional pawn shops and cash-for-gold sites.

Alloy's commitment to transforming the gold jewelry resale experience has garnered widespread acclaim, positioning it as a standout among Philadelphia's burgeoning startup ecosystem. The RealLIST accolade underscores Alloy's dedication to innovation, transparency, and customer satisfaction.

Since its inception in June 2023, Alloy has experienced exponential growth, including the doubling of its workforce, a surge in user numbers month over month, and the securing of $800,000 in funding. This milestone round of funding, comprising $550,000 from angel investment firm Unity Holdings and an additional $250,000 via convertible notes, underscores the confidence in Alloy's disruptive approach to the gold jewelry market.

"We are thrilled to be recognized as a runner-up for's 2024 RealLIST Startups in Philadelphia," said Brandon Aversano, Founder & CEO of Alloy. "This accolade, along with the securing of our recent funding, validates our commitment to innovation and sets the stage for even greater achievements in the future.”

In addition to financial support, Unity Holdings is also providing operational support and expertise. In particular, Linda Lai, the founding CMO of Ruggable, has joined as a formal Advisor focused on performance marketing.

Alloy's commitment to excellence is reflected in its impressive TrustPilot rating of 4.8 stars, with all posted reviews attaining a rating of 4 stars or above. Hundreds of satisfied customers have embraced Alloy's platform, appreciating its user-friendly interface and the opportunity to maximize their returns without compromising on safety or transparency.

Alloy has also strengthened its Board of Directors through the addition of industry luminaries such as Elizabeth Windram, former Vice President of Marketing for JetBlue and Chief Marketing Officer for Uber, now serving as Executive Vice President for CLEAR Inc. Additionally, seasoned executives from Disney and JetBlue have joined Alloy's formal Advisory Board, bringing invaluable expertise and insight to fuel the company's continued growth.

"We are privileged to welcome esteemed professionals like Elizabeth Windram and Dan Romine to the Alloy BOD and Advisory Board," added Aversano. "Their collective experience and strategic guidance will be instrumental as we continue to disrupt the gold jewelry market and drive Alloy towards unprecedented success."

Alloy is poised for a stellar inaugural year, with projected revenues exceeding initial projections and a trajectory that could reach four times their first full year projections if current growth rates persist. Looking ahead, Alloy anticipates rapid expansion, cementing its position as a trailblazer in the industry.

For media inquiries, please contact:

Darcy Cudmore

Source: Featured News articles

Release ID: 927153

Source published by Submit Press Release >> Alloy Selected as Runner Up for’s 2024 List of Top New Startups in Philadelphia

Data & News supplied by
Stock quotes supplied by Barchart
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.