ATLANTA - July 26, 2025 - PRLog -- Empowering customers to co-create the future of fitness fashion through trend-led testing and real-time feedback
Recharge Active Wear, the unapologetically elevated women's activewear brand, is redefining how fitness fashion is designed and launched. The brand's newest innovation — the RAW Test Lab — puts real voices at the forefront, offering trend-savvy customers a say in what becomes officially branded and optimized.
The RAW Test Lab™ functions as a curated incubator of the hottest, most in-demand silhouettes and styles trending across the fitness industry. It's an activewear playground where customers can shop experimental pieces — fully packaged but logo-free — and submit reviews that determine which items graduate to become RAW Branded Community Picks.
"Our community is vocal, stylish, and ahead of the curve," says Recharge Active Wear founder Vanessa Humphrey. "We're not just listening — we're giving them the power to decide what becomes part of our core collection."
How It Works:
- Test Lab Items: Customers shop new, buzzworthy looks from the RAW Test Lab — all high-quality, unbranded items shipped in official RAW packaging.
- Community Feedback: Shoppers leave reviews and feedback, which directly shape which items get refined, optimized, and permanently added to the lineup.
- Branded Picks: Once per quarter, Recharge selects the top-performing style(s), applies the RAW logo, and launches them as official Community Picks — now fully branded, held in stock, and ready to ship.
This innovative model is already gaining traction, with an influx of 5-star reviews and strong community participation. By capturing voice-of-the-customer data and applying it in real time, Recharge Active Wear is staying agile, reducing overproduction, and creating exactly what women want to wear — with them, not for them.
Explore the future of fitness fashion at www.itsrawactive.com and follow the journey on Instagram at @itsrawactive.
Photos: (Click photo to enlarge)
Source: Recharge Active Wear (RAW)
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