3 Consumer Stocks We Approach with Caution

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CAL Cover Image

The performance of consumer discretionary businesses is closely linked to economic cycles. Over the past six months, it seems like demand may be facing some headwinds as the industry’s 2.2% return has lagged the S&P 500 by 4 percentage points.

A cautious approach is imperative when dabbling in these companies as many also lack recurring revenue characteristics and ride short-term fads. With that said, here are three consumer stocks we’re passing on.

Caleres (CAL)

Market Cap: $395.7 million

The owner of Dr. Scholl's, Caleres (NYSE: CAL) is a footwear company offering a range of styles.

Why Do We Steer Clear of CAL?

  1. Muted 3.6% annual revenue growth over the last five years shows its demand lagged behind its consumer discretionary peers
  2. Diminishing returns on capital from an already low starting point show that neither management’s prior nor current bets are going as planned
  3. 7× net-debt-to-EBITDA ratio shows it’s overleveraged and increases the probability of shareholder dilution if things turn unexpectedly

Caleres is trading at $11.78 per share, or 6.6x forward P/E. Dive into our free research report to see why there are better opportunities than CAL.

E.W. Scripps (SSP)

Market Cap: $273.7 million

Founded as a chain of daily newspapers, E.W. Scripps (NASDAQ: SSP) is a diversified media enterprise operating a range of local television stations, national networks, and digital media platforms.

Why Should You Sell SSP?

  1. Annual revenue growth of 1.6% over the last five years was below our standards for the consumer discretionary sector
  2. ROIC hasn’t moved, making investors question whether its recent investments can increase profitability
  3. High net-debt-to-EBITDA ratio of 8× increases the risk of forced asset sales or dilutive financing if operational performance weakens

At $2.99 per share, E.W. Scripps trades at 6.1x forward EV-to-EBITDA. If you’re considering SSP for your portfolio, see our FREE research report to learn more.

WeightWatchers (WW)

Market Cap: $133.4 million

Known by many for its old cable television commercials, WeightWatchers (NASDAQ: WW) is a wellness company offering a range of products and services promoting weight loss and healthy habits.

Why Are We Bearish on WW?

  1. Annual sales declines of 12% for the past five years show its products and services struggled to connect with the market
  2. Negative free cash flow raises questions about the return timeline for its investments
  3. Waning returns on capital from an already weak starting point displays the inefficacy of management’s past and current investment decisions

WeightWatchers’s stock price of $13.34 implies a valuation ratio of 4.5x forward EV-to-EBITDA. Check out our free in-depth research report to learn more about why WW doesn’t pass our bar.

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