DUBAI, UAE / ACCESS Newswire / February 10, 2026 / Akii, an agentic brand intelligence company helping growth teams understand and improve how brands are perceived across AI systems and digital markets, today announced the appointment of Marwan Alzarouni to its Advisory Board as a strategic advisor. The company also confirmed that it is establishing Dubai as its global headquarters, transitioning from its initial U.S. incorporation in Delaware.

Alzarouni is widely recognized for his work at the intersection of artificial intelligence, cybersecurity, blockchain, and digital economy development, and has played a key role in advancing regional and international technology ecosystems.

As AI systems such as ChatGPT, Gemini, and Perplexity increasingly mediate how people discover information, products, and services, brand visibility is no longer defined solely by traditional search rankings. Instead, AI systems synthesize, summarize, and recommend brands directly, shaping perception and demand at the point of decision-making.

Akii was built to address this shift by providing a continuously running brand intelligence system that monitors how AI systems and markets perceive a brand, tracks competitor movements, detects meaningful changes, and translates those signals into clear, prioritized actions for growth teams. At the center of this approach is Control Center, Akii's intelligence layer that unifies signals across brand representation, competitors, content, and technical infrastructure.

In his advisory role, Alzarouni will support Akii's strategic positioning, ecosystem engagement, and external partnerships as the company scales its platform and expands its presence across global markets.

"AI is rapidly becoming a primary interface for discovery and decision-making," said Marwan Alzarouni. "This introduces new challenges around trust, representation, and competitive visibility for businesses. Akii is approaching these challenges with a structured, intelligence-led mindset, and I look forward to supporting the company as it builds in this emerging category."

The decision to establish Dubai as Akii's global headquarters reflects the company's focus on operating at the intersection of AI innovation, regulatory engagement, and international market access. Dubai's leadership in artificial intelligence, digital infrastructure, and forward-looking policy makes it a natural base for Akii's next phase of growth.

"Dubai offers a unique combination of ambition, execution speed, and global connectivity," said Josef Holm, Founder and CEO of Akii. "As AI-driven discovery becomes fundamental to how brands are understood and recommended, it is important for us to build Akii in an environment that actively supports innovation at that scale. Marwan's experience and perspective are highly aligned with our long-term vision."

Akii currently works with digital marketing agencies and in-house growth teams seeking to understand how AI systems represent their brand, how competitors are gaining traction, and which actions will have the greatest impact over time. The company continues to expand its intelligence capabilities, model coverage, and enterprise readiness as demand for AI-native brand intelligence grows.

The announcement comes as Akii prepares for its upcoming seed funding round and advances its roadmap to establish agentic brand intelligence as a foundational layer of the modern digital stack.

About Akii

Akii is an agentic brand intelligence system designed to act as a proactive advisor for growth teams. The platform continuously monitors how AI systems and markets perceive a brand, tracks competitor movements, and translates those signals into clear, prioritized actions through its Control Center intelligence layer. Akii is built for agencies and businesses navigating brand visibility, authority, and positioning in an AI-mediated digital landscape.

To learn more, visit https://akii.com

Media Contact

Company Name: Akii
Contact Person: Josef Holm, Founder & CEO
Email: josef@akii.com
Website: https://akii.com

SOURCE: Akii