Objective Management Group and Sandler Launch Partnership to Enhance Sales Performance with Assessments

BOSTON, MA AND BALTIMORE, MD / ACCESS Newswire / February 10, 2026 / Objective Management Group (OMG), the pioneer in sales-specific assessments, and Sandler, one of the world's leading sales and leadership performance organizations, today announced a strategic partnership that will integrate OMG's world-class sales assessments and evaluations into Sandler's proven training and development programs.

Through this collaboration, Sandler franchisees and certified trainers will now have access to OMG's proprietary Sales Candidate Assessments and Sales Team Evaluations, empowering them to deliver more precise insights, personalized coaching, and measurable performance improvement for their clients.

"This partnership brings together two organizations that share a deep commitment to measurable sales excellence," said Ben Tagoe, CEO of Objective Management Group. "By equipping Sandler trainers with OMG's sales assessments, we're enabling them to help clients make smarter hiring decisions, accelerate development, and achieve lasting sales performance gains."

Dave Mattson, Chairman of Sandler, added, "Our partnership with OMG gives Sandler an incredible advantage. By pairing Sandler's world-class methodology with OMG's assessments, our trainers can diagnose performance gaps with precision, design more targeted programs, and demonstrate ROI more clearly than ever before."

Founded in 1990, OMG pioneered the field of sales-specific evaluation and remains the only company to measure all 21 Sales Core Competencies. Unlike standalone assessments, OMG's assessments integrate sales-specific skills, behaviors, and mindset into one comprehensive framework. Sandler's expansive network of franchisees, serving thousands of organizations worldwide, will now be able to incorporate this data-driven approach directly into their engagements.

Together, the two companies aim to set a new standard for how sales performance is assessed, coached, and improved-bridging the gap between training and transformation.

About Objective Management Group (OMG)

Objective Management Group (OMG) is the global leader in sales-specific assessment and evaluations. In the past year, nearly 2,000 companies trusted OMG to assess over 75,000 sales professionals. OMG's insights are brought to life by a global network of more than 750 certified sales experts who administer OMG's assessments, evaluations, and recommendations with rigor and real-world expertise. Learn more at www.objectivemanagement.com.

About Sandler

Sandler is the global leader in sales training and performance solutions, empowering professionals and organizations to achieve lasting success through a unique combination of methodology, reinforcement, and behavior change. Learn more at www.sandler.com.

Objective Management Group
118 Lyman St STE 100A #1051
Westborough, MA 01581
800-221-6337

MEDIA CONTACT:

Kate Barsby
Vice President of Marketing
kate@objectivemanagement.com
www.objectivemanagement.com

SOURCE: Objective Management Group