Franchise marketing expert joins Big Blue leadership team to deepen brand impact and growth

Big Blue Swim School, one of the country's fastest-growing franchises in the $3 billion learn-to-swim industry, announces the appointment of Tracy Stockard as Chief Marketing Officer. A seasoned marketing executive with more than two decades of experience leading brand transformation for national and global consumer brands, Stockard will spearhead Big Blue’s marketing strategy as the brand enters its next chapter of growth.

Stockard, who has held leadership positions at global franchise brands such as Steak ‘n Shake and McDonald’s, brings a track record of driving measurable business impact through data-led marketing, brand positioning, and innovative customer engagement strategies. She managed multimillion-dollar marketing budgets and launched scalable digital and loyalty solutions that significantly increased customer engagement.

Throughout her career, Stockard has enhanced the customer experience by reimagining how brands connect with their audience across both digital and physical touchpoints. She has led retail transformation initiatives that increased revenue, improved satisfaction scores, and boosted operational efficiency.

“Tracy brings a remarkable combination of strategic vision and executional excellence,” said Brandon Bean, CEO of Big Blue Swim School. “Her ability to lead high-performing teams and craft campaigns that connect deeply with consumers will be invaluable as we continue to grow our national presence. She understands what it takes to scale a brand while keeping the customer experience at the core, and we look forward to seeing the impact her expertise will have on Big Blue.”

As CMO, Stockard will oversee all facets of marketing, brand strategy, and communications, with a focus on expanding brand awareness, deepening customer loyalty, and collaborating with franchise owners to drive shared success.

“I’m thrilled to join a purpose-driven brand that’s making such a meaningful impact for families,” said Stockard. “Big Blue is already a category leader in swim education, and I look forward to amplifying that story in new and compelling ways that support our franchisees.”

The appointment of Stockard reflects Big Blue’s commitment to building an experienced executive team that can support the company’s continued growth. The brand currently operates 47 schools nationwide, with more than 250 units sold.

To learn more about Big Blue Swim School and franchising opportunities, visit https://bigblueswimschool.com/franchising.

ABOUT BIG BLUE SWIM SCHOOL

Big Blue Swim School is one of the nation's fastest-growing swim school franchises, offering best-in-class swim lessons for kids ages three months to 12 years. The franchise was founded in 2009 by competitive swimmer Chris DeJong, and with support from Level 5 Capital Partners, now has 47 pools open across 17 states. Big Blue continues to grow through franchising and has 250 units sold. Big Blue Swim School's real estate expertise, strong brand, proprietary technology, and leadership support, coupled with its unparalleled consumer offerings, position its franchise owners for long-term success. To learn more about franchise opportunities with Big Blue Swim School, visit http://YourBigMomentStartsHere.com.

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