RetailSignals™, a Wiland™ MarketSignals™ solution, helps retailers identify high-value shoppers, predict brand preference, and drive smarter acquisition, retention, and growth.

Wiland™, a leader in predictive audience intelligence, today announced the launch of RetailSignals™, a new solution designed to help retailers turn real-world consumer spending behavior into actionable, predictive insights that drive growth.

As retailers face rising acquisition costs, eroding loyalty, and increasing competition, RetailSignals delivers the power of prediction. Built on one of the largest cooperative consumer spend databases in the market, RetailSignals transforms real-world purchase behavior into forward-looking intelligence that helps retailers anticipate what customers will do next.

RetailSignals enables retailers to:

• Find high-propensity shoppers by identifying consumers most likely to purchase based on verified transaction behavior
• Keep valuable customers by understanding brand and category preferences that inform loyalty, personalization, and retention strategies
• Grow revenue by predicting future spend, expanding share of wallet, and activating insights across media, CRM, and owned channels

Unlike traditional retail analytics that rely on static profiles or retrospective reporting, RetailSignals delivers predictive insights that drive action—allowing retailers to engage earlier, prioritize smarter, and invest with confidence.

“Retailers don’t win by having the most data—they win by knowing what to do with it,” said Mike Gingell, CEO of Wiland. “RetailSignals helps retailers find the right customers, keep them engaged, and grow revenue by using predictive analytics to understand what shoppers are likely to do next.”

RetailSignals supports a wide range of retail use cases, including customer acquisition, loyalty and retention, competitive conquesting, assortment planning, and performance-driven media activation. The solution integrates seamlessly into existing marketing and analytics workflows, enabling teams to move from insight to impact faster.

With the launch of RetailSignals, Wiland continues to advance its MarketSignals portfolio—helping retailers replace reactive reporting with predictive intelligence that fuels sustained growth.

As part of the RetailSignals launch, Wiland will showcase the solution at eTail 2026, taking place February 23–26 in Palm Springs. Attendees can visit Wiland at Booth #307 to learn more about how RetailSignals transforms real consumer spend into predictive audience intelligence—helping retailers identify their best prospects, retain high-value customers, and grow lifetime value with greater precision and confidence.

For more information about RetailSignals and how Wiland supports retailers and brands, visit https://wiland.com/data/retailsignals/ or talk to us.

About Wiland, Inc.

Wiland, Inc. is a data science company that helps brands and nonprofits find, keep, and grow their best customers. Powered by advanced predictive analytics and machine learning, our solutions transform extensive consumer spending and intent signals into precise audiences and actionable insights. The result is smarter marketing that drives profitable acquisition, stronger retention, and greater customer lifetime value across every channel. With a foundation of ethical data practices and privacy-first innovation, Wiland delivers the intelligence organizations need to achieve measurable outcomes with confidence.

Learn more at www.wiland.com

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“RetailSignals turns real consumer spending into clear signals retailers can act on to drive acquisition, retention, and growth.”