September 9, 2025 - Hangzhou/Riyadh - smart is expanding its presence in the Middle East with entry into the Saudi Arabian market through a strategic partnership with Juffali Automotive Company, an automotive distributor with over six decades of experience representing Mercedes-Benz in the country. The two companies signed a general distribution agreement during the Chengdu Motor Show. Through the partnership, smart expands its global footprint to 39 markets across diverse regions including China, Europe, the Middle East, Southeast Asia, South Asia, Oceania, Latin America and Africa.
smart and Juffali Automotive Company signed a general distribution agreement during the Chengdu Motor Show
Ms. Mandy Zhang, Global CMO of smart, said: "There's something truly exhilarating about entering a new market for the first time – it never gets old for me. 'open your mind' encourages us to embrace new perspectives and boldly pursue the 'power of firsts,' and our entry into Saudi Arabia perfectly exemplifies this spirit. Saudi Arabia is not only one of the region's economic powerhouses but also a market increasingly focused on sustainable mobility solutions. We're thrilled to partner with Juffali to introduce Saudi consumers to smart's distinctive blend of premium design and intelligent urban mobility."
Mr. Chenghez Khan, CEO of Juffali Automotive Company, emphasized: " Introducing smart to the Saudi market represents an exciting new chapter in our automotive portfolio. These vehicles offer precisely what Saudi customers are increasingly seeking – sophisticated urban mobility combined with intelligent technology. We look forward to showcasing the smart lineup across our network of showrooms, providing our customers with truly forward-thinking mobility options."
Partnering with Juffali to bring Saudi consumers smart's premium design and intelligent urban mobility
Saudi Arabia presents a compelling opportunity for premium electric mobility. Consumers show a strong affinity for German automotive design, particularly Mercedes-Benz's heritage of premium quality and reliability, creating an ideal foundation for smart's entry. smart's products resonate perfectly with this transition toward sustainable mobility solutions.
The smart #1, a compact SUV
The smart #3, a coupé-style SUV
The smart #1, a compact SUV, and the smart #3, a coupé-style SUV, will be available to Saudi consumers at Juffali showrooms across Riyadh, Jeddah and Dammam in 2026.
Contact
Jack Bailey
jack.bailey@smart.com
About smart
Since the birth of the brand in the 1990s, smart has always maintained the vision of exploring the best solutions for future urban mobility. In late 2019, Mercedes-Benz AG and Zhejiang Geely Holding Group officially established smart global joint venture.
From 2019 to 2024, after the comprehensive renewal of its brand, products, and business model, smart successfully achieved the strategic objectives set for its initial five-year phase. Adhering steadfastly to the "China-Europe, Dual Home" global development strategy, smart has transformed into a leading premium intelligent electric automotive brand. It now boasts an expanding product matrix and a global footprint spanning around 40 countries and regions. In 2025, smart aims to boost its global business operations.
About Juffali Automotive Company
Juffali Automotive Company has been the authorized general distributor for Mercedes-Benz in Saudi Arabia since 1954.
JACO is dedicated to providing exceptional service and fostering lasting customer relationships.
JACO also welcomes its customers to its showrooms in Riyadh, Jeddah and Dammam. Juffali Automotive Company also operates an extensive network of service and spare parts centres throughout Saudi Arabia.
Contact
Talah Halabi
Talah@eajb.com.sa
Media Contact
Company Name: Smart
Contact Person: Sebastian Liu
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Country: China
Website: media.smart.com
