Demand Revenue has announced that CEO Alan Gonsenhauser has earned the Go To Market Partners Certified Advisor certification, bringing frameworks from 1,200+ companies to PE firms.
-- Demand Revenue has announced that CEO Alan Gonsenhauser has completed certification as a Go To Market Partners Certified Advisor. This certification showcases the strategic capabilities available to private equity portfolio companies seeking alignment across marketing, sales, product, and customer success functions, while providing access to proven frameworks validated by over 1,200 companies in the GTM Partners ecosystem.
More information is available at https://www.demandrevenue.com/sucessful-go-to-market-strategy-for-pe-firms/
The certification comes at a time when GTM Partners' research has revealed critical industry challenges: 68% of organizations cite internal GTM clarity as their biggest barrier to hitting revenue goals, rather than external market conditions.
In contrast, companies that achieve strong GTM alignment grow 19% faster and achieve 15% higher profitability compared to their peers. For PE-backed firms and their portfolio companies, this alignment gap directly impacts value-creation plans, EBITDA, exit valuations, and MOIC (Multiple on Invested Capital).
"Most organizations don't struggle because of bad ideas or lack of ambition," said Gonsenhauser. "The common problem is that the left hand doesn't know what the right hand is doing, and millions of dollars get wasted or left on the table."
The misalignment challenge manifests in measurable ways: 54% of companies don't generate enough pipeline, win rates have dropped by 18%, and 49% of companies missed revenue targets last year.
The GTM Operating System framework provides executive teams with eight interconnected pillars: Total Relevant Market definition, Market Investment Map, Brand and Demand strategy, Pipeline Velocity, Customer Time to Value, Customer Expansion, Revenue Operations, and Leadership Management alignment. These components create a shared operational language that transforms disconnected departmental tactics into cohesive revenue strategies.
The C.A.T. Framework (Clarity, Alignment, and Team) serves as the leadership lens within the system, ensuring strategy translates into coordinated action by establishing what matters (Clarity), how to execute (Alignment), and who owns what (Team).
As an 11-time CMO, 3-time P&L General Manager, and former executive at Forrester and SiriusDecisions, Alan Gonsenhauser has coached and mentored over 150 CMOs and marketing executives and brings deep cross-functional expertise spanning marketing, sales, finance, and operations. Since founding Demand Revenue in 2021, he has partnered with PE-backed companies ranging from $50 million to over $1 billion in revenue across the health tech, SaaS, enterprise software, and professional services sectors.
To learn more about the GTM strategy for PE-backed companies, visit: https://www.demandrevenue.com/sucessful-go-to-market-strategy-for-pe-firms/
Contact Info:
Name: Alan Gonsenhauser
Email: Send Email
Organization: Demand Revenue
Address: 254 West Street , Northborough, MA 01532, United States
Phone: +1-508-523-7955
Website: https://www.demandrevenue.com/
Source: PressCable
Release ID: 89187404
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