SAN DIEGO, CA / ACCESS Newswire / June 30, 2025 / Duradero, a direct to consumer work boot brand, recently demonstrated the performance of its boots in an unexpected setting: a 5K race. The event marked a real world test of the boots' comfort, fit, and durability far beyond the jobsite.

During the race held June 14, 2025, one of the company's cofounders, Jim Musial, ran the full course wearing a pair of Duradero boots. He successfully completed the event and tested the product's all day wearability under continuous stress.

Designed for Longevity and Support

Duradero was created to meet the demands of tradespeople who rely on their footwear for safety, stability, and performance. Every pair is made with premium leathers, triple stitched stress points, and full 360 degree Goodyear Welt construction. The brand's key promise, "Twice the Life," comes from its included offering of a free outsole resole for every customer.

The resole program reflects Duradero's practical approach to long term value. Customers send in their worn out boots and receive a refurbished pair with a new sole. Shipping is covered both ways, making the process entirely free. Beyond being a product benefit, the company also views this as a sustainability initiative, keeping boots in use longer and reducing unnecessary waste.

Customer First Model

Duradero's direct to customer business model is built around transparency and service. Buyers can order two sizes to ensure a proper fit, return the pair that does not, and proceed with confidence. In addition to free shipping and returns, Duradero's customer service is guided by a philosophy of trust, accessibility and responsiveness.

This approach has gained traction among customers with work backgrounds that require footwear that lasts and a brand that backs its promises. Duradero products are designed with input from workers and footwear veterans, combining traditional craftsmanship with practical innovation.

Duradero boots are available exclusively on their website. First time customers receive 10 percent off their initial order.

About Duradero

Duradero is a direct to consumer work boot company founded by footwear industry veterans with more than 45 years of combined experience in design, manufacturing, and customer service. Built on the principles of durability, comfort, and long term value, Duradero offers premium work boots featuring triple stitched construction, Goodyear Welt soles, and a free resole program with every pair. With a name that means "long lasting" in Spanish, the brand services tradespeople across industries who demand reliable, high performance footwear backed by responsive support and practical innovation.

Media Contact:

Duradero
San Diego, California
info@duradero.com
https://duradero.com/pages/presskit

SOURCE: Duradero