PLEASANTVILLE, NY / ACCESS Newswire / January 20, 2026 / Belles Books & Gifts, a fast-growing eBay-based retail brand founded by entrepreneur Danielle Vataj, is redefining online shopping through thoughtfully curated products that celebrate nostalgia, human connection, and social impact.

Established in 2015, Belles Books & Gifts was born from personal adversity. After a sudden injury forced Vataj to leave her retail career, mounting medical expenses and caregiving responsibilities created an urgent need for financial stability. With no formal business plan or external funding, Vataj began selling personal items online-an effort that quickly gained traction through customer loyalty and word-of-mouth growth.

What started as a necessity evolved into a purpose-driven business centered on a single, powerful theme: nostalgia. Today, Belles Books & Gifts offers a wide-ranging catalog that includes toys, beauty products, clothing, jewelry, accessories, and pop-culture collectibles. Each item is intentionally selected to evoke warmth, familiarity, and cherished memories, creating a meaningful customer experience beyond traditional e-commerce.

Operating in a highly competitive online marketplace, Vataj distinguished her brand not through aggressive advertising, but by building genuine relationships with customers. By actively listening to feedback and personalizing offerings, she fostered a loyal and engaged community that continues to fuel the brand's expansion.

The company experienced significant growth during the global pandemic as demand for online shopping increased. Belles Books & Gifts gained widespread recognition for its distinctive approach and emotionally resonant product offerings, earning features in leading media outlets including Forbes, Forbes People, Harper's Bazaar, ELLE Magazine, and MSN.com.

As the brand continues to scale, its mission remains firmly rooted in giving back. Proceeds from Belles Books & Gifts support a wide range of charitable causes, including childhood cancer research, children's lunch programs, The Red Cross, Feeding America, The Salvation Army, women's shelters, and animal rescue organizations.

"Success hasn't changed the vision-it has strengthened it," said Vataj. "Belles Books & Gifts exists to provide comfort, connection, and hope by bringing the best of the past into the present."

Through thoughtful commerce and community-driven values, Danielle Vataj and Belles Books & Gifts continue to demonstrate how purpose-led entrepreneurship can create both economic and social impact.

About Belles Books & Gifts

Belles Books & Gifts is an eBay-based retail brand offering curated nostalgic products across fashion, beauty, toys, accessories, and collectibles. Founded in 2015 by Danielle Vataj, the company blends commerce with compassion, donating proceeds to charitable organizations and community-focused initiatives.

Media contact:

Danielle Vataj
http://www.bellesbooksandgifts.com/
info@bellesbooksandgifts.com

SOURCE: Belles Books and Gifts