Waitr Announces Launch of Corporate Rebrand Initiative

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

Waitr Holdings Inc. (Nasdaq: WTRH) (“Waitr” or “Company”), a leader in on-demand food ordering and delivery, today announced it has launched a strategic initiative to change its name and visual identity in a comprehensive rebrand, to be effective within the next 12 – 18 months.

The rebranding strategy reflects the Company’s ongoing commitment to innovation, continued expansion into new delivery verticals in the “last mile delivery” segment, maintenance of a technology-forward platform, and anticipated expansion into payment solutions. Waitr continues to focus on the evolving business opportunities presented by our three constituents – restaurants, diners/consumers, and independent contractor drivers. It currently provides on-demand ordering and delivery under three brands, Waitr, Bite Squad and Delivery Dudes.

“This decision to rebrand will better reflect our identity and business operations as we continue our expansion into new verticals outside of the food delivery segment and should improve and enhance our marketing and public relations synergies. Our three core constituents provide us with a myriad of commercial opportunities. We are currently interviewing branding firms with the goal to identify and settle on a corporate name and brand that unifies our current service offerings and better reflects our long-term business strategy,” said Carl Grimstad, CEO and Chairman of Waitr.

About Waitr Holdings Inc.

Founded in 2013 and based in Lafayette, Louisiana, Waitr is a leader in on-demand food ordering and delivery. Waitr, and its sister brands Bite Squad and Delivery Dudes, connect local restaurants and grocery stores to hungry diners in underserved U.S. markets. Together they are a convenient way to discover, order and receive great food from local restaurants, grocery stores and national chains. As of March 31, 2021, Waitr, Bite Squad and Delivery Dudes operated in small and medium sized markets in the United States in over 800 cities.

Contacts

Report this content

If you believe this article contains misleading, harmful, or spam content, please let us know.

Report this article

More News

View More

Recent Quotes

View More
Symbol Price Change (%)
AMZN  263.04
+0.00 (0.00%)
AAPL  270.17
+0.00 (0.00%)
AMD  337.11
+0.00 (0.00%)
BAC  52.88
+0.00 (0.00%)
GOOG  347.31
+0.00 (0.00%)
META  669.12
+0.00 (0.00%)
MSFT  424.46
+0.00 (0.00%)
NVDA  209.25
+0.00 (0.00%)
ORCL  163.83
+0.00 (0.00%)
TSLA  372.80
+0.00 (0.00%)
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the Privacy Policy and Terms Of Service.