TRUE Announces Leadership Transition to Accelerate Growth and Innovation

TRUE, a leader in intelligent automation and decisioning software for the mortgage industry, today announced the appointment of Steve Butler as Chief Executive Officer and company founder Ari Gross as Chairman and Chief Innovation Officer.

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Steve Butler, Chief Executive Officer at TRUE

This leadership evolution reflects TRUE’s ongoing transformation into a scaled enterprise software provider serving some of the industry’s largest and most complex lenders and insurers. The move was unanimously supported by TRUE’s Board of Directors and leadership team as the optimal structure to align the company with the rapid technological shifts reshaping financial services and mortgage automation.

Steve Butler brings a long track record of scaling enterprise software businesses, including leadership roles at public and private companies across fintech and B2B SaaS. His operational expertise and execution-focused leadership are ideally suited to guide TRUE through its next phase of growth, as more lenders seek to modernize their loan operations through automation and trusted data.

“AI technology is evolving at a pace we’ve never seen before,” said Steve Butler, CEO of TRUE. “We’re entering a period where today’s innovations can become legacy in a year. Companies that can’t re-invent quickly and often will be left behind. Our structure moving forward reflects that urgency and gives us the ability to execute with speed, scale, and discipline.”

TRUE founder, Dr. Ari Gross, has been a trailblazer in applying AI to automated document intelligence and decisioning. With this leadership transition, he will now focus on advancing TRUE’s AI strategy and accelerating research and product initiatives - including integrating the latest GenAI technology into the company’s intelligent automation solutions.

“This change allows me to focus fully on what I love - pushing the boundaries of what AI-based automation can do. From trusted, actionable data to real-time, instant decisioning, we’re solving the hardest problems in lending and doing it faster than ever,” said Ari Gross, Chairman and Chief Innovation Officer. “With Steve’s vast experience and strong leadership as our new CEO, coupled with the company’s extensive background in AI and innovation, we’re well-positioned for success.”

With its momentum growing and product capabilities expanding, TRUE is well-positioned to lead the next wave of AI-driven transformation in mortgage lending.

To learn more about the TRUE, visit the TRUE website at: https://www.true.ai

About TRUE

TRUE is a software solutions company and AI lab that helps lenders harness the power of artificial intelligence to rapidly process lending data and accelerate lending decisions. Since 2017, our technology has set the industry standard for intelligent lending technology, delivering results that provide a true competitive advantage. Every day, lenders across the industry use TRUE to increase their revenue, reduce risk, and deliver a truly exceptional experience to their customers.

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“With Steve’s vast experience and strong leadership as our new CEO, coupled with the company’s extensive background in AI and innovation, we’re well-positioned for success,” explains Ari Gross, Chairman and Chief Innovation Officer at TRUE.