Led by Dani Austin, the brand’s daily supplement supports an active hair growth cycle and expands Divi’s holistic approach to hair wellness.

Growth Care™ brand Divi, founded by Dani Austin, today announced the launch of its Hair Growth Vitamins, expanding the brand that helped spark today’s widespread conversation around scalp health and hair shedding. Since Divi’s launch, Dani has been at the forefront of reframing hair growth to focus on holistic, scalp-first routines, long before the topic became mainstream. The new daily growth supplement is designed to support an active hair growth cycle in as little as three weeks, marking a natural next step in Divi’s mission to promote stronger, healthier hair through simple, science-backed rituals that work from the inside out.

Divi Hair Growth Vitamins are designed to break down common barriers in the supplement space. The formula combines five targeted, results-driven ingredients into just two easy-to-swallow daily tablets, compared to the four or more pills often required by traditional hair supplements. Known for redefining scalp health with its award-winning Scalp Serum, Divi is broadening the conversation around how hair actually grows. While the scalp environment remains essential, hair growth is influenced by hormones, stress, nutrition, lifestyle, and aging. With the introduction of Hair Growth Vitamins, Divi is addressing these factors together, offering women a more complete approach to caring for growing hair.

“Hair care goes beyond wash, treatment, and styling. It's influenced by what’s happening inside your body every day,” said Dani Austin, Founder of Divi. “We wanted to create a hair vitamin that felt thoughtful, easy, and attainable, something women can actually stick with, no matter what stage of life they’re in.”

The vitamins are formulated to support women navigating a range of hair growth challenges, including hormonal fluctuations, such as peri-menopause, menopause, and postpartum, stress-related shedding, nutritional gaps, rapid weight loss, age-related thinning, and environmental stressors, helping strengthen hair for lasting resilience.

As part of this evolution, on February 23rd, Divi will also be introducing the Daily Growth Care™ System, that pairs internal support from Hair Growth Vitamins with external support from the brand’s Scalp Serum. Together, the system is designed to support the conditions needed for stronger, fuller-looking hair over time that moves beyond quick fixes and toward long-term hair wellness.

What began as a hero scalp-health product has grown into a complete Growth Care™ built for women experiencing thinning, shedding, breakage, and changing hair through every season of life. Divi continues its mission to make hair care simpler, more effective, and rooted in real results.

About Divi

Founded in 2021 by creator and entrepreneur Dani Austin, Divi is a hair health and wellness brand pioneering Growth Care™—complete care for growing hair. Inspired by Dani’s personal hair loss journey, Divi was created for women experiencing thinning, shedding, and changing hair at every stage of life. The brand develops science-backed formulas designed to promote healthier-looking hair by addressing both internal and external factors that impact hair over time. Divi’s lineup includes its new Hair Growth Vitamins, award-winning Scalp Serum, Dry Shampoo, and Shampoo and Conditioner collections—each formulated to support stronger, fuller-looking hair as part of a consistent daily routine. Beyond products, Divi cultivates a supportive community rooted in transparency, education, and real results. For more information about Divi and Growth Care™, visit www.diviofficial.com or follow Divi on Instagram @diviofficial and TikTok @official.divi. To get to know our founder, follow @daniaustin.

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