Since making its U.S. market debut in late 2024, Le’ Nubele, a slow-aging and derma skincare brand, has delivered remarkable results—recording 2,960% year-over-year growth in export sales. This rapid expansion signals the brand’s accelerating presence in the global K-beauty landscape.
As K-beauty continues to solidify its influence worldwide, Le’ Nubele is quickly gaining attention as a standout Korean brand in the face powder category.
In the U.S., the K-beauty boom has been further amplified by K-pop’s global reach and high-profile mentions by Cardi B, bringing renewed spotlight to Korean brands such as Medicube, Dr.Melaxin, Anua, and Mixsoon. Riding this momentum, Le’ Nubele has demonstrated strong post-entry growth in the U.S., earning recognition from industry insiders as a next-generation K-beauty brand to watch.
Le’ Nubele’s skincare portfolio is built around skin-friendly, dermaceutical ingredients such as peptides, azulene, and PDRN. Recently, the brand expanded into makeup with the launch of its first color cosmetic, the Azulene Face Cover Fixing Powder, marking a strategic category extension.
The powder highlights azulene, an ingredient widely known for its calming and soothing benefits for sensitive skin, as its hero component—effectively blurring the boundary between skincare and makeup. Its ultra-fine, lightweight particles adhere seamlessly to the skin without caking, delivering a soft-focus, and mate finish while maintaining long-lasting comfort. Designed with sensitive skin in mind, the formula’s gentle yet effective performance has emerged as a key point of differentiation.
The product has gained traction among Korean beauty influencers and consumers, frequently praised for offering performance comparable to premium face powders. Notably, it has been mentioned alongside Laura Mercier, a benchmark brand in the premium powder segments symbolically underscoring Le’ Nubele’s growing product competitiveness.
A beauty insider commented, “U.S. consumers are increasingly prioritizing ingredient safety, skin compatibility, and brand storytelling over simple coverage. Le’ Nubele Azulene Face Powder aligns well with this shift and has the potential to become a compelling new option in the K-beauty powder market”.
Meanwhile, Le’ Nubele has successfully broadened its global reach via leading e-commerce platforms including Amazon and TikTok Shop, deepening its connection with international audiences, particularly in the U.S. Backed by a digital-first distribution strategy, the brand is gaining momentum and establishing a solid foundation for continued growth in the American beauty market.
Media Contact
Company Name: LeNubele Co., Ltd
Contact Person: Marketing Manager
Email: Send Email
City: Iksan-si
State: Jeonbuk-do
Country: South Korea
Website: https://www.amazon.com/dp/B0DKN78ZFR?_encoding=UTF8&psc=1&ref=cm_sw_r_cp_ud_dp_SK12K8BNNVBV2NRFF2WZ&ref_=cm_sw_r_cp_ud_dp_SK12K8BNNVBV2NRFF2WZ&social_share=cm_sw_r_cp_ud_dp_SK12K8BNNVBV2NRFF2WZ
