MSG91 operates as a cloud communication platform that handles messaging infrastructure for businesses across different industries and company sizes. The platform manages SMS, email, and WhatsApp communications for organizations that need reliable message delivery without maintaining their own technical infrastructure. Companies use MSG91 when they want to communicate with customers through multiple channels but lack the internal resources to build and maintain these systems independently.
WhatsApp business communication presents a significant challenge for most organizations because the setup process typically requires extensive technical knowledge and ongoing maintenance. MSG91 addresses this problem by allowing businesses to send WhatsApp messages through simplified integration methods that work with existing phone numbers. The platform creates WhatsApp links for numbers that enable direct customer communication without requiring customers to save new contacts or navigate complex messaging workflows. This approach removes the technical barriers that often prevent businesses from implementing WhatsApp as part of their customer communication strategy.
"Businesses consistently tell us that their customers prefer WhatsApp communication, but the implementation process stops them from offering this option," said a company spokesperson. "We see companies losing potential sales because they cannot provide the communication methods their customers actually want to use. The technical complexity should not determine whether a business can reach its customers effectively. Our solution allows any organization to start using WhatsApp for business communication immediately, regardless of their technical capabilities."
The MSG91 platform processes billions of messages each year, with WhatsApp business messaging experiencing rapid growth as more organizations discover the efficiency gains from consolidated communication systems. Businesses integrate the platform into their existing customer management systems, support operations, and marketing workflows without rebuilding their current processes. The API-based architecture means organizations can send WhatsApp message through the same systems they already use for other customer interactions, eliminating the need to train staff on new interfaces or manage multiple communication platforms simultaneously.
MSG91 focuses on solving the practical communication challenges that businesses encounter when trying to reach customers through their preferred channels. WhatsApp represents the most direct communication method available in many markets, but the implementation complexity has historically limited its adoption among businesses that lack dedicated technical teams. The platform removes these implementation barriers while maintaining the message delivery reliability that businesses require for customer-facing communications.
About MSG91
MSG91 provides communication APIs that enable businesses to send messages across multiple channels including SMS, email, and WhatsApp. The platform serves organizations in over 150 countries with tools designed to simplify business communication implementation. The WhatsApp link for number functionality allows businesses to establish direct messaging connections with customers without complex technical setup requirements. MSG91 developed these solutions to help businesses communicate effectively with customers regardless of their internal technical capabilities or resources.
Media Contact
Company Name: MSG91
Email: Send Email
Phone: +91 70490 88848
Address:Captain C.S.Nayudu Arcade 405,406 Old Palasia Road
City: Indore
State: Madhya Pradesh
Country: India
Website: https://msg91.com/in
