Welcomemat, a leader in marketing and technology solutions for the car wash and oil & lube industries, has announced the launch of its newly redesigned website at https://www.welcomemat.com/. The enhanced platform delivers a cleaner design, faster performance, and a more intuitive layout—making it easier for business owners to explore Welcomemat’s digital marketing, SEO, and automation services designed specifically for car wash operators.
The redesign reflects Welcomemat’s continued evolution as a technology-driven marketing company with more than two decades of experience in the car wash sector. The new website gives visitors a clear, user-friendly way to learn about services, review success stories, and schedule demos—all while emphasizing the measurable results that Welcomemat consistently delivers for its clients.
“This new platform represents a major step forward for our clients,” said Jonathan Kierman, Vice President of Welcomemat. “We’ve built it to be fast, informative, and easy to navigate—showcasing how technology and marketing come together to help car wash operators increase visibility and revenue.”
The streamlined design organizes Welcomemat’s offerings into accessible sections highlighting key solutions such as website development, local SEO, FlexText™ automation, and digital advertising. Each page provides concise explanations of how these tools integrate to attract customers, increase membership sales, and improve customer engagement. The simplified navigation ensures users can find relevant information in just a few clicks.
Car wash operators who have partnered with Welcomemat have praised both the company’s approach and the functionality of its marketing tools. “We found the team at Welcomemat very responsive to our needs,” said Brian C. of Wash Wizard Car Wash. “They listened to our feedback and made adjustments to our programs to make them even better. They have a great portal that we can use to access our customer data and analyze our programs.”
Beyond its improved navigation and modern design, the new website underscores Welcomemat’s commitment to innovation and adaptability. With AI now influencing how customers search for and interact with businesses online, the company optimized the new platform for voice search, generative AI visibility, and enhanced mobile responsiveness. This forward-thinking approach aligns with Welcomemat’s mission to help operators stay ahead of changing digital behaviors.
Each element of the new Welcomemat.com—from responsive design to optimized content structure—was built with performance and usability in mind. The site follows best practices for site speed, accessibility, and SEO, ensuring that visitors enjoy a seamless experience across devices. These upgrades support the company’s ongoing commitment to providing measurable, data-driven marketing strategies that drive real growth.
The updated website also functions as an educational hub for car wash operators, offering resources, case studies, and actionable insights into digital marketing and business development. Welcomemat plans to continue expanding this section with articles and materials that help owners better understand industry trends, new technologies, and best practices for customer retention.
The website launch coincides with Welcomemat’s broader 2025 vision—an initiative focused on integrating smarter automation and AI across all stages of marketing. The company is expanding its suite of tools to include predictive analytics, real-time dashboards, and enhanced campaign management capabilities that empower clients to track results and make informed marketing decisions.
According to data from the International Carwash Association, more than 75% of car wash operators plan to increase their digital marketing budgets in the coming year. Welcomemat’s new website meets that growing demand by demonstrating how technology and strategy can combine to create stronger online visibility, improved customer retention, and measurable ROI.
Visitors will notice that the site reflects the same qualities that define Welcomemat’s services—clean design, data-driven structure, and efficient functionality. The homepage leads with the company’s mission to help operators “see the results,” while direct links to demos, audits, and consultation requests make engagement quick and straightforward.
While Welcomemat continues to offer its established core services—SEO, web design, FlexText™, and reputation management—the emphasis of this launch is on the integration of those services into one cohesive marketing ecosystem. This unified approach helps car wash operators simplify management, eliminate redundant tools, and focus on sustainable growth.
“Our clients don’t want more vendors; they want solutions that save time and deliver clarity,” Kierman added. “This new website reflects that philosophy perfectly. It brings our tools and services together in one place, allowing car wash owners to easily understand how we help them grow and retain their customer base.”
Early feedback from clients and industry partners has been overwhelmingly positive, with many highlighting the site’s polished interface, practical layout, and seamless performance. The combination of technical precision and creative design establishes a new standard for how specialized marketing companies present their expertise online.
The launch of the new Welcomemat.com represents more than a website update—it reaffirms the company’s leadership in helping car wash operators embrace technology, data, and digital transformation. With over 20 years of industry experience, Welcomemat continues to bridge the gap between marketing strategy and measurable business outcomes.
Headquartered in Atlanta, Georgia, Welcomemat serves clients across the United States, providing innovative, data-driven marketing strategies that help local businesses grow and thrive.
Car wash operators and industry professionals can explore the new website at https://www.welcomemat.com/ to learn more about Welcomemat’s services, request a demo, or schedule a consultation.
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For more information about Welcomemat , contact the company here:
Welcomemat
Jonathan Kierman
404-841-2226
requests@welcomemat.com
945 E Paces Ferry Rd NE, Suite 1700
Atlanta, GA 30326
