Why Victoria's Secret (VSCO) Shares Are Falling Today

VSCO Cover Image

What Happened?

Shares of intimatewear and beauty retailer Victoria’s Secret (NYSE: VSCO) fell 3.1% in the morning session after the stock continued a recent downward trend as investors look ahead to the company's upcoming second-quarter earnings announcement. While no specific news was released today, the stock has been under pressure since its last earnings report in June. During that announcement, Victoria's Secret lowered its full-year adjusted operating income guidance, citing an anticipated $50 million impact from tariffs. Investors are also monitoring the potential fallout from a security incident in May that temporarily shut down the company's e-commerce site. Although first-quarter results were not materially affected, the company warned of possible financial impacts in the second quarter due to expenses related to the breach. The stock has been in a technical downtrend, and today's move appears to be a continuation of that negative sentiment as the next earnings date approaches.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks. Is now the time to buy Victoria's Secret? Access our full analysis report here, it’s free.

What Is The Market Telling Us

Victoria's Secret’s shares are extremely volatile and have had 42 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

Victoria's Secret is down 53% since the beginning of the year, and at $19 per share, it is trading 61% below its 52-week high of $48.71 from December 2024. Investors who bought $1,000 worth of Victoria's Secret’s shares at the IPO in July 2021 would now be looking at an investment worth $447.06.

Today’s young investors won’t have read the timeless lessons in Gorilla Game: Picking Winners In High Technology because it was written more than 20 years ago when Microsoft and Apple were first establishing their supremacy. But if we apply the same principles, then enterprise software stocks leveraging their own generative AI capabilities may well be the Gorillas of the future. So, in that spirit, we are excited to present our Special Free Report on a profitable, fast-growing enterprise software stock that is already riding the automation wave and looking to catch the generative AI next.

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.