As the craze of earnings season draws to a close, here’s a look back at some of the most exciting (and some less so) results from Q1. Today, we are looking at sales and marketing software stocks, starting with Upland Software (NASDAQ: UPLD).

The Internet and the exploding amount of data have transformed how businesses interact with, market to, and transact with their customers. Personalization of offerings, e-commerce, targeted advertising and data-empowered sales teams are now table stakes for modern businesses, and sales and marketing software providers are becoming the tools of evolving customer interaction.

The 18 sales and marketing software stocks we track reported a satisfactory Q1. As a group, revenues beat analysts’ consensus estimates by 2% while next quarter’s revenue guidance was in line.

Luckily, sales and marketing software stocks have performed well with share prices up 24.7% on average since the latest earnings results.

Slowest Q1: Upland Software (NASDAQ: UPLD)

Operating under the mantra "land and expand," Upland Software (NASDAQ: UPLD) provides cloud-based applications that help organizations manage projects, workflows, and digital transformation across various business functions.

Upland Software reported revenues of $48.69 million, down 23.5% year on year. This print was in line with analysts’ expectations, but overall, it was a softer quarter for the company with full-year EBITDA guidance missing analysts’ expectations significantly and revenue guidance for next quarter missing analysts’ expectations significantly.

Upland Software delivered the slowest revenue growth of the whole group. Interestingly, the stock is up 556% since reporting and currently trades at $4.10.

Read our full report on Upland Software here, it’s free.

Best Q1: PubMatic (NASDAQ: PUBM)

Powering billions of daily ad impressions across the open internet, PubMatic (NASDAQ: PUBM) operates a technology platform that helps publishers maximize revenue from their digital advertising inventory while giving advertisers more control and transparency.

PubMatic reported revenues of $62.57 million, down 2% year on year, outperforming analysts’ expectations by 4.4%. The business had an exceptional quarter with EBITDA guidance for next quarter exceeding analysts’ expectations and an impressive beat of analysts’ EBITDA estimates.

PubMatic scored the highest guidance raise in the group. The market seems happy with the results as the stock is up 22.3% since reporting. It currently trades at $12.52.

Is now the time to buy PubMatic? Access our full analysis of the earnings results here, it’s free.

Wix (NASDAQ: WIX)

Powering over 263 million registered users worldwide with its AI-driven tools, Wix (NASDAQ: WIX) provides a cloud-based platform that helps individuals and businesses create and manage professional websites without requiring coding skills.

Wix reported revenues of $541.2 million, up 14.3% year on year, in line with analysts’ expectations. It was a slower quarter as it posted billings in line with analysts’ estimates.

Wix delivered the weakest performance against analyst estimates among its peers. As expected, the stock is down 32.3% since the results and currently trades at $51.40.

Read our full analysis of Wix’s results here.

Commerce (NASDAQ: CMRC)

As a founding member of the MACH Alliance advocating for modern tech standards, Commerce (NASDAQ: CMRC) provides a SaaS platform that enables businesses to build and manage online stores, connect with marketplaces, and integrate with point-of-sale systems.

Commerce reported revenues of $86.84 million, up 5.4% year on year. This print topped analysts’ expectations by 4.6%. Overall, it was a strong quarter as it also produced a solid beat of analysts’ billings estimates and an impressive beat of analysts’ EBITDA estimates.

The stock is down 9.1% since reporting and currently trades at $2.62.

Read our full, actionable report on Commerce here, it’s free.

HubSpot (NYSE: HUBS)

Born from the idea that traditional interruptive marketing was becoming less effective, HubSpot (NYSE: HUBS) provides an integrated platform that helps businesses attract, engage, and manage customer relationships through marketing, sales, service, and content management tools.

HubSpot reported revenues of $881 million, up 23.4% year on year. This number surpassed analysts’ expectations by 2.1%. It was a strong quarter as it also put up EPS guidance for next quarter exceeding analysts’ expectations and full-year EPS guidance exceeding analysts’ expectations.

The stock is down 16% since reporting and currently trades at $204.70.

Read our full, actionable report on HubSpot here, it’s free.

Market Update

Over the past year, investors have been forced to repeatedly answer the same question: what is the market’s biggest risk? The answer has changed several times, and each shift has reshaped market leadership.

Late in 2025 and early 2026, artificial intelligence became the market’s primary uncertainty. Investors questioned whether AI would erode software pricing power and weaken competitive moats as AI made it easier to replicate once-differentiated products.

By the spring, technology took a back seat to geopolitics. The U.S. conflict with Iran briefly became the market’s dominant narrative, raising concerns about oil prices, inflation, and global growth. But as energy markets remained orderly and fears of a prolonged supply disruption faded, investors quickly turned their focus back to fundamentals.

Want to invest in winners with rock-solid fundamentals? Check out our Top 5 Growth Stocks and add them to your watchlist. These companies are poised for growth regardless of the political or macroeconomic climate.