Data Pioneer M Science Gets in the Game With the Launch of Digital Sports Betting and iGaming Platform

M Science’s New Solution Tracks Key Metrics of the Digital Gaming Industry

M Science, the pioneer in data-driven research and analytics, announced today the launch of its Digital Sports Betting and iGaming platform. This new data solution allows clients to track key performance metrics for digital sports betting and iGaming companies, state by state on a weekly basis.

“M Science brings a much-needed data solution to companies operating in this quickly growing market, which is still in its early innings,” noted Elizabeth Coleman, Head of Product at M Science. “Our corporate intelligence team helps our clients drill even deeper into that data to bring actionable, quantitative insights to highly specific strategic questions.”

The launch of this new offering builds upon the highly valuable research and data solutions that M Science has provided to investors and Fortune 500 companies for nearly two decades. Powered by M Science’s near real-time transaction data, this new offering significantly expands the market information available to digital sports betting and iGaming companies, which have previously relied on limited disclosures by state officials to build their understanding of overall trends in the industry.

“Our new sports betting and iGaming solution allows our clients to conduct in-depth competitive and consumer analysis – whether it’s tracking market share of overall deposits, share of new customer additions, or benchmarking competitors in terms of customer retention, loyalty, or cumulative spend across customer cohorts. This information is critical for companies as they race to win sustainable market share in each new state as it legalizes,” said Vaughan Read, corporate Technology, Media and Telecom sector lead.

M Science’s corporate intelligence serves strategy, analytics, and market research teams with data to help them understand the performance of competitors, specific products, categories, and sales channels. M Science solutions analyze the spending behavior of customers at the aggregate level, but also down to very specific cohorts and segments. For more information about M Science’s data, product, or capabilities in the sports betting and iGaming space, please contact

About M Science

M Science is a data-driven research and analytics firm, uncovering new insights for leading financial institutions and corporations since 2002. M Science is revolutionizing research, discovering new data sets and pioneering methodologies to provide actionable intelligence. Our research teams have decades of experience working with unstructured data in near real-time to discern critical insights that help clients make smarter, more informed decisions. We combine the best of finance, data, and technology to create a truly unique value proposition for both financial services firms and major corporations in a variety of industries. M Science is committed to diversity, equality, and inclusion to fuel innovation in our workplace. M Power, M Science's diversity taskforce, steers recruiting and educational initiatives to foster diverse perspectives and an environment that drives better results.

M Science is a portfolio company of Leucadia Investments, a division of Jefferies Financial Group Inc. (NYSE: JEF) with offices in New York, London, Hong Kong, and Portland, Oregon. For more information, please visit


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