’Tis the Season for Gifting: BJ's Wholesale Club Reveals Annual Holiday Survey Results and its 10 Days of Holideals

BJ’s unwraps holiday survey results and details on its last-minute holiday savings event

A resounding 78% of parents believe in the importance of passing down the holiday traditions they grew up with to their own children and those traditions start with gift giving to their kids, according to a new survey of 2,000 American parents conducted by OnePoll on behalf of BJ’s Wholesale Club (NYSE: BJ).

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Lite-Brite Ultimate Deluxe Edition (Photo: Business Wire)

Lite-Brite Ultimate Deluxe Edition (Photo: Business Wire)

The annual holiday study found that most parents (73%) consider the tradition of giving gifts to their kids as an essential part of their holiday celebrations.

“We understand how much our members treasure traditions, and we’re very proud to be an essential part of millions of families’ holiday celebrations every year,” said Tim Morningstar, Chief Membership Officer, BJ’s Wholesale Club. “For decades, we’ve been helping to create memories that are passed along from one generation to another and celebrated each year.”

For those looking to finish their gift-giving lists, BJ’s is offering one last opportunity to save with its 10 Days of Holideals savings event, running from December 15 through December 24, 2023.

This year, BJ’s has members covered with an unbeatable toy assortment. Members will find kid-approved toys available for up to 45% off, including:

Beyond gift-giving, food takes center stage in winter celebrations and their traditions. When it comes to time spent, 60% collectively spend the most time on shopping for groceries and cooking and baking items. From feasting on turkey to savoring cakes and casseroles during holiday celebrations, BJ's recognizes the significance of sharing meals and making memories.

“Spreading the joy with gifting and sharing meals are central to core holiday memories, and we delight in being a special part of those traditions by the value our membership offers to the families who depend on us,” said Morningstar. “We are proud to offer our members unbeatable savings, including up to 25% off grocery store prices every day.”

BJ’s members can find last-minute deals on all the gifts they need for friends and family, including up to more than 40% off televisions and laptops, up to 40% off cookware, and up to 30% off small appliances:

Members can shop participating Holideals products by looking for the marked items in-club or by shopping online at BJs.com and choosing curbside or in-club pickup.

Shoppers can learn more about BJ’s Wholesale Club at BJs.com and shop the club’s holiday deals once they begin on December 15 at BJs.com/Deals.

Survey Methodology

This random double-opt-in survey of 2,000 American parents who celebrate a winter holiday was commissioned by BJ’s Wholesale Club between October 13 and October 17, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

About BJ's Wholesale Club Holdings, Inc.

BJ’s Wholesale Club Holdings, Inc. (NYSE: BJ) is a leading operator of membership warehouse clubs focused on delivering significant value to its members and serving a shared purpose: “We take care of the families who depend on us.” The company provides a wide assortment of fresh foods, produce, a full-service deli, fresh bakery, household essentials, various exclusive offerings, gas and more to deliver unbeatable value to smart-saving families. Headquartered in Marlborough, Massachusetts, the company pioneered the warehouse club model in New England in 1984 and currently operates 239 clubs and 172 BJ's Gas® locations in 20 states. For more information, please visit us at www.BJs.com or on Facebook, X (formerly known as Twitter), or Instagram.



Kirk Saville

Head of Corporate Communications

BJ’s Wholesale Club



Briana Keene

Sr. Manager, External Communications

BJ’s Wholesale Club



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