Marking another step toward agentic insurance shopping at scale, The Zebra’s MCP makes the AI agent experience reliable, secure and compliant

TheZebra.com (“The Zebra”), the easiest way to compare and buy insurance, today announced its Model Context Protocol (MCP) for AI agents is live. Whether consumers choose ChatGPT Dots, Meta Muse, Instinct, Claude Duet or others, The Zebra’s MCP enables AI agents to leverage the tools and complete the tasks needed to help people shop for insurance.

Built on more than 10 years of trusted industry data, consumers shopping with The Zebra get the most accurate insurance rates available, and so too will their AI agents. The MCP equips the platform with infrastructure designed for AI agents’ standards, which navigate a website differently than humans. The Zebra’s proprietary pricing engine provides rates within a secure environment, allowing AI agents to compare rates without sharing personal information until the consumer is ready to make a purchase.

“We’re committed to making shopping for insurance easier for consumers, however they choose to do it. For some, that’s now with an AI agent, and we’re already seeing those purchases,” said Daniel Herrington, Chief AI Officer at The Zebra. “Finding the right insurance policy is time-consuming and complicated, so it makes sense why people want to find ways to make the process more efficient and less painful. The Zebra’s MCP layer means consumers using AI agents continue to have a seamless, secure experience that results in the best policy decisions.”

Agentic commerce can’t succeed in a vacuum. Building the right frameworks to support it, while maintaining security and compliance, requires coordination across the entire industry. That’s why The Zebra joined initiatives like Fletch’s Agentic Commerce Insurance Network and Sierra’s Personal Agent Protocol to establish the standards and infrastructure needed to make agentic insurance shopping work at scale.

This news expands on The Zebra’s recent integration with Muse, announced in October 2026, which introduced agent-to-agent capabilities designed to eliminate repetitive data entry and allow for automatic shopping and saving opportunities.

To learn more about The Zebra’s MCP, visit thezebra.com/about/mcp.

About TheZebra.com: TheZebra.com is the trusted partner for American insurance customers. People turn to The Zebra for easy-to-use services and tools and friendly, licensed advisors to get the insurance they need in a way that works for them. This ongoing relationship goes beyond a single transaction. For over 10 years, The Zebra has helped people across the country by providing guidance and solutions for their insurance needs. In today’s digital world, The Zebra’s customer-centered approach offers people the choices they want and simplicity they need.

View source version on businesswire.com: https://www.businesswire.com/news/home/20261110952281/en/

Consumers can now securely use any AI agent to shop for insurance on The Zebra’s website, making the process faster, easier and more convenient.