Wills Group Releases 2025 Community Engagement Impact Report, Celebrating 100 Years of Moving People Forward

The 2025 annual impact report highlights a century of community partnership, more than 1.2 million dollars in grants, and continued investment in food security, outdoor spaces, and watershed health across the Mid-Atlantic region and Carolinas.

Wills Group, parent company of Dash In, Splash In ECO Car Wash, and SMO Motor Fuels, announced today more than 1.2 million dollars in philanthropic grants distributed in 2025 in its annual community engagement impact report, “100 Years of Moving People Forward.” The report celebrates Wills Group’s 100th anniversary and showcases a century-long commitment to keeping Lives in Motion through strategic giving, team member engagement and volunteerism, and locally led partnerships.​

“Since our founding in 1926 in La Plata, Maryland, Wills Group has measured its success by how well we serve others,” said Blackie Wills, President, CEO, and Chairman of Wills Group. “This year’s report reflects both our history and future, demonstrating what is possible when we connect our people, our brands, and our resources with local nonprofit organizations and partners to address food insecurity, create safe and welcoming outdoor spaces, and protect the waterways that sustain our communities.”​

2025 impact highlights

Wills Group’s 2025 Community Engagement Impact Report underscores the scale and focus of the company’s philanthropic investments, local partnerships, and team member engagement across the Mid-Atlantic and Carolinas. Key highlights include:​

  • More than $1.2 million in community grants distributed to nonprofit partners across Maryland, Delaware, Virginia, and North Carolina.​
  • 52 local organizations supported through grants, sponsorships, and in-kind contributions.​
  • More than 640 team member volunteer hours contributed in partnership with local nonprofits and community initiatives.​
  • Over $436,000 raised at the annual Blackie Wills Golf Classic to support the Blackie Wills Community Leadership Fund.

The 2025 report illustrates how Wills Group and its retail brands, Dash In and Splash In ECO Car Wash, collaborate with local organizations to pair flexible funding with on-the-ground expertise, creating sustainable programs that reflect community priorities. ​The report also uplifts stories from nonprofit partners whose work exemplifies the strength of long-term collaboration with Wills Group and its brands. Multi-year relationships with organizations such as LifeStyles of Maryland, Feed More, and Melwood demonstrate how sustained support and partnership can unlock new capacity and opportunities.​

As Wills Group enters its next century in business, the company is committed to deepening its impact and expanding its reach alongside its business growth. With a planned expansion into North Carolina in 2026, Wills Group and Dash In have already provided a $50,000 grant to Second Harvest Food Bank of Metrolina in Charlotte to support emergency flood relief efforts following Hurricane Helene, helping distribute 350,000 pounds of food to families across 14 affected counties.​

“Our first hundred years were built on trust, service, and partnership,” Wills said. “The next hundred will build on that legacy as we continue working side by side with community partners, local leaders, and our team members to address evolving needs and create lasting change where we live and work.”​

The full 2025 Community Engagement Impact Report, “100 Years of Moving People Forward,” is available for download here.​

About Wills Group

Wills Group, a family-owned company headquartered in La Plata, Maryland, is celebrating 100 years of moving lives forward. Today, Wills Group operates more than 300 retail locations across the Mid-Atlantic and Carolinas through its leading brands – Dash In, Splash In ECO Car Wash, and SMO Motor Fuels. With a growing network, Wills Group combines tradition with innovation and a commitment to redefine convenience, food, fuel, and guest services. From chef-inspired, fresh food at Dash In convenience stores to environmentally responsible car care at Splash In, Wills Group’s focus is on creating exceptional guest experiences that make everyday life more rewarding. Consistently recognized as a Great Place to WorkTM, Wills Group’s people-first culture powers its growth and customer-centricity. For more information about Wills Group and its family of businesses, visit willsgroup.com.

Wills Group's 2025 annual impact report highlights a century of community partnership, more than 1.2 million dollars in grants, and continued investment in food security, outdoor spaces, and watershed health across the Mid-Atlantic region and Carolinas.​

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