Madison+Main’s Dave Saunders shares his perspective on Madison Avenue’s Biggest Night
According to some estimates, more than half of the people who watch the Super Bowl are tuning in just to see the commercials. Some of those ads hit the mark and are talked about for days or weeks. Others just fall flat. Dave Saunders, Founder and Chief Idea Officer of Madison+Main, is continuing his long-standing tradition of picking the three best – and worst – commercials following the big game. He’s also continuing his tradition of not pulling any punches when talking about the worst of the worst.
For almost 20 years, Saunders has played the ad industry’s “Monday Morning Quarterback” on various local, regional, and national TV and radio news programs. Saunders draws from more than 35 years of industry experience to evaluate Big Game TV ads, having developed award-winning ad campaigns and produced two Super Bowl commercials.
Below are Saunders’ selections for the best and worst ads from Super Bowl XL, along with his insights on what set them apart.
TOP THREE ADS
(Xfinity - Jurassic Park…Works get the Honorable Mention)
BOTTOM THREE ADS
(Wegovy (Novo Nordisk) gets the Dishonorable Mention)
To interview Mr. Saunders by phone or via Zoom, please contact Anne Bowers (919) 368-9353, anneb@madisonmain.com.
About Madison+Main
Madison+Main is an award-winning branding, marketing, and public relations agency that, simply put, believes Bold Brands Win. Based in Richmond, Virginia, the agency works with a wide variety of industries, including Education, Financial, Healthcare, Non-Profit, Residential Services, and Retail. Madison+Main is known for delivering exceptional work, exceeding client expectations, and building long-term partnerships that strengthen the communities it serves.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260209828542/en/
Dave Saunders, Founder and Chief Idea Officer of Madison+Main, is continuing his long-standing tradition of picking the three best – and worst – commercials following the big game.
Contacts
Media Contact:
Anne Bowers
Madison+Main
(919) 368-9353
